MartechView Editors

Coca-Cola moves $700M in business to Publicis, dealing a major blow to WPP amid its AI-driven turnaround strategy and recent revenue struggles.

Explore how the R programming language empowers marketers with data analysis, predictive modeling, visualization, and improved campaign performance. 

AI advances, but human emotion drives trust. Learn how to connect with audiences by focusing on authenticity and emotional intelligence, not just algorithms.

Versium and Resulticks team up to deliver seamless multichannel marketing and data-driven audience engagement for SMBs through Marketing Star.

Splash unveils an ELG Masterclass to help marketers build revenue-driving event strategies with expert playbooks and proven ROI tactics.

SDG Lab, a venture studio led by Alex Kudos, invests $20M annually to transform digital relationships with AI, VR, and social discovery startups.

Net Conversion acquires Elevate the Outcome, enhancing media solutions with direct-to-publisher access and AI-powered analytics for better efficiency.

Kenect acquires Auto Labs, adding AI-powered service scheduling, video inspections, and customer engagement tools to reshape dealership experiences.

Comviva's MobiLytix™ Rewards 5.0 uses AI to power loyalty programs with real-time rewards, gamification, and personalized customer engagement.

iCoupon partners with Navitaire to provide digital, contactless vouchering, enhancing airline efficiency and customer experience during flight disruptions.