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Featured Posts

Featured posts

Featured Posts

How AI and Data Analytics Are Shaping a Customer-Centric Future

Robert Coyne -
Explore key data trends shaping the Middle East, from AI rise to customer-centricity and data governance, helping businesses drive innovation and sustainable growth.
People

From Hype to Must-Have: How Products Are Stealing the Spotlight

Khushbu Raval -
Explore how Nosto leverages AI to fuel personalized shopping, tackle tech challenges, and empower brands to stay human-centered in a rapidly evolving market.
CX

Want a Thriving Workplace in 2025? Cut the Chaos

Dr Cecelia Herbert -
Singaporean workplaces can thrive in 2025 by focusing on well-being, embracing change, empowering youth, and using AI responsibly to unlock human potential.
CX

Recipe for Success: How CPG Brands Can Win in the Kitchen

Joey Petracca -
CPG brands can boost sales by aligning ads with online recipe trends. Learn how strategic recipe ads can enhance brand awareness and drive growth!
Campaign Orchestration

Yule Love These Campaigns: What We Learned this Holiday Season

Yolande DMello -
It’s the season to celebrate innovative brand teams. Martechview looks at what marketers can learn from this year’s brand-led holiday marketing campaigns.
CX

Designing Impulse ‘Journeys’ For Last-Minute Shoppers

Khushbu Raval -
Retailers, ready to sleigh the season? Navigate inventory hiccups and shipping snags to turn holiday chaos into sales magic and happy customers!
CX

How Roche and Stravito Tackle Insights Inflation Together

MartechView Editors -
Roche teamed up with Stravito to create Brain42, an AI-driven platform transforming knowledge-sharing and decision-making across the organization.
CX

The Golden Quarter Is Here for Retailers: Preparing for the Surge

Bob Wambach -
As holiday shopping heats up, evolving consumer trends and economic pressures demand action. Explore how data and IT can boost sales and enhance experiences!
CX

Amazon’s Black Friday Magic: Behind the Scenes

Khushbu Raval -
Uncover the secrets behind Amazon's Black Friday success: logistics, AI, and the relentless pursuit of seamless delivery.
Adtech

Lyft, Uber, and the Tech Industry’s Growing Ad-Creep Trend

MartechView Editors -
Tech companies are embracing in-app ads, highlighting a broader trend where user attention is increasingly monetized, even by subscription services.
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