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Featured Posts

Featured posts

Personalization and Privacy

All You Need To Know: Google’s Privacy Sandbox

MartechView Editors -
Learn about what's happening to third-party cookie tracking on Chrome (and identifiers on Android) and about alternative routes to personalization. Google’s Privacy Sandbox is a...
Martech

AI Will Breathe New Life Into Market Research

Jill Larson -
AI innovation can revolutionize decision-making processes and enhance ROI, enabling brands to strategically leverage new AI tools in market research. AI is revolutionizing the field...
People

“Automation Is Not the Goal, It Is Just a Tool,” Says Olga Guseva

Khushbu Raval -
What is the key to redesigning customer experiences in a changing world? Author and CX expert Olga Guseva shares insights on how to speak...
Contact Center

Demystifying Contact Center Metrics: A Guide to Boosting Customer Satisfaction

MartechView Editors -
Confused by contact center metrics? This comprehensive guide explains key metrics, industry standards, and how to leverage data for better customer experiences.
Campaign Orchestration

Inside Levi’s First Campaign from New Creative Agency

MartechView Editors -
Levi's ditches tired trends and launches "The Floor Is Yours" campaign, celebrating action and progress. The campaign uses dance as a metaphor for moving forward and asks consumers to join the movement through social media.
Customer Data Platform (CDP)

CRM vs. CDP – Understanding the Key Differences

MartechView Editors -
There are key differences between CRMs and CDPs. CRMs focus on sales and service interactions, while CDPs excel at unifying customer data from various...
Adtech

Don’t Worry, Links Are Here to Stay

James Watkins -
Fear not, SEO professionals! While Google's algorithm evolves, high-quality backlinks remain crucial for building trust and boosting your search ranking. Learn why links are...
People

Contact Centers Should Focus on Upskilling Agents for Tier 2 Roles

Khushbu Raval -
Customer service expert Mike Aoki discusses the impact of Generative AI on Tier 1 support, new skills agents need, and the importance of human-centered...
Customer Data Platform (CDP)

How to Decode Customer Data Platform Pricing

MartechView Editors -
Confused by CDP pricing models? This article explores how a CDP's origin story and your business needs impact cost. Learn how to develop use...
Martech

Brand Profile: Buffer – From Startup Rollercoaster to Social Media Leader

Chandni U -
Explore the highs and lows of Buffer's journey from a $5 profit to a leading social media management platform. Learn their strategies for growth...
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