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Friday, April 17, 2026
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CATEGORY

Featured Posts

Featured posts

Customer Data Platform (CDP)

How CDP Delivers the Coveted “Single View” to Marketers

MartechView Editors -
Customer data platforms give marketers control over data collection, segmentation, and orchestration through out-of-the-box integrations that rarely require IT or developer involvement. Customer data platforms...
Featured Posts

Beef ‘O’ Brady’s Enhances Customer Experience

MartechView Editors -
The family restaurant chain uses PAR Technology to bring together ordering, dining in, loyalty perks, and data. “We were looking for a seamless customer journey...
People

Leveraging Data and Innovation to Drive Loyalty in Travel

Khushbu Raval -
Andy Hermo, Chief Commercial Officer at iSeatz, discusses travel loyalty, data security, and future industry trends. Discover how iSeatz personalizes experiences to drive customer...
Martech

Understanding Composable Tech Stack

Khushbu Raval -
Google Cloud Next '23 spotlights composable tech stacks - the future of agile business applications built from modular components for faster development and innovation. Google...
Personalization and Privacy

Beyond Engagement Rates: How AI Is Revolutionizing Pharma Marketing

Kate Miller -
Traditional pharma marketing tactics fall short in a data-driven world. AI unlocks real-time customer insights and personalized engagement for better HCP communication and patient...
People

Is Your Redemption Program Meeting Consumer Needs?

Khushbu Raval -
Arrivia's CMO Jeff Zotara discusses evolving consumer preferences in travel loyalty programs and Arrivia's innovative strategies for success, including flexible currencies and AI-powered tools. Arrivia's...
Contact Center

The Evolution of the Contact Center to Knowledge Center

Khushbu Raval -
Frustrated with long hold times and scripted responses? Learn how contact centers evolve into knowledge centers, empowering customers and agents for a better service experience.
Contact Center

All You Need To Know: Contact Center as a Service (CCaaS)

MartechView Editors -
Tired of expensive contact centers? Discover how CCaaS delivers a cost-effective, scalable solution for exceptional customer service.
Customer Service

How Can Businesses Adapt to Changing Market Conditions?

Khushbu Raval -
A drastic reduction in media spending can decrease market visibility, resulting in a lower share of voice and, ultimately, a smaller market share. We...
Martech

AI and Automation to Transform the Telecoms Industry and Impact Society

Phil Kippen -
AI and automation reshape the telecommunications industry, enhancing customer service, operational efficiency, and sustainability. Explore these technologies' impact on society and telecom companies' future. The...
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