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Martech

Martech

Marketing Trends Shaping a Smarter Future

Khushbu Raval -
Discover how AI, responsible marketing, composable data, and co-creation redefine the marketing landscape for stronger growth and customer loyalty.
Martech

Why Sales Teams Can’t Afford to Skip AI Training

Marianna Mankle -
AI is reshaping sales—from boosting productivity to personalizing customer experiences—yet many teams lack the training to keep up. Discover why AI training is key to future-proofing your sales strategy and unlocking higher ROI.
Martech

Can AI Turn MarTech Into a Mind Reader?

Khushbu Raval -
SAS’s Jonathan Moran explores how AI transforms MarTech—from hyper-personalized search and immersive UX to data-rich retail media networks.
Adtech

Why Marketers Need a Data Diet in the Age of AI Overload

Kevin O'Malley -
Drowning in too much data and too little insight? Discover why marketers must streamline their data strategy, focus on quality over quantity, and embrace a “Data Diet” to drive meaningful results in a post-cookie world.
Campaign Orchestration

What Do AI-Driven News Feeds Mean for PR?

Natalie Severt -
AI reshapes news delivery. Learn how PR pros can optimize content for algorithms, not just editors, to ensure visibility in a personalized media landscape.
Email Marketing

Is Gmail’s AI Search a Game-Changer or a Privacy Nightmare?

MartechView Editors -
Explore Gmail's new AI search features & how they work, including Gemini AI and data practices. Uncover potential privacy risks & user recommendations.
Martech

The Shocking Truth About Your Sales Connections (and Why It’s Killing Deals)

Timothy Hughes -
Most salespeople are connected to only 6 people in target accounts, despite buying teams averaging 12+. Learn why this is a critical problem hindering deal speed and how to build wider, more influential networks.
Martech

TikTok Ban Fear: Time to Own Your Audience, Not Rent

Carlos Gil -
The TikTok ban scare highlights the risk of relying on social media. Build direct connections via email & own your customer relationships.
Martech

How Major Retail and Tech M&A Deals Are Reshaping Commerce

Khushbu Raval -
Discover how major retail and tech M&A deals transform commerce, drive innovation, and reshape the future of shopping and consumer experiences.
Martech

Is the Future of Marketing Shaped by Ethical Algorithms?

Khushbu Raval -
Jonathan Moran (SAS) on the ethics of AI in marketing. Learn why trust is essential and how to avoid the pitfalls of biased or irresponsible AI.
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