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Martech

Campaign Orchestration

The Metric That Mattered Most This Prime Day Wasn’t Revenue

Himanshu Jain -
An analysis of Prime Day 2026: why record revenue masked shrinking margins, and how the most profitable brands used real-time monitoring and agentic pricing to protect earnings as costs rose.
Martech

Too Much Data. Not Enough “Why.”

Lydia Bode -
AI-powered conversation intelligence is helping marketers move past what happened to why customers didn't buy — and what to do about it.
Martech

Why More Marketing Data Isn’t Delivering Confidence

Mike Juhas -
Mike Juhas explains why more marketing data isn't improving confidence and how outcome-based measurement can help marketers prove business impact.
Adtech

How Long Will Marketers Settle for Opacity in Programmatic?

Paul Sobel -
Dataline's chief executive argues that ad buyers have tolerated programmatic's opacity for too long, and that Trade Desk's new payment model won't fix it.
Campaign Orchestration

How Brands Turned the World Cup Into a Cultural Play

Khushbu Raval -
The top 5 brand campaigns of the 2026 World Cup — from Adidas to LEGO — show how marketers are trading hard sales for cultural immersion.
Martech

The Agency-Led E-commerce Model Is Changing

Guru Hariharan -
Marketplace algorithms move faster than agencies can react. Here's why brands are adopting AI agents to continuously optimize e-commerce operations.
Martech

Your ERP Is Holding You Back. Here’s How to Fix It.

Srinivas Kode -
Enterprise leaders are rethinking ERP modernization, balancing clean-core strategies, AI readiness, and cloud adoption to build resilient businesses.
Adtech

Is AI About to Make Media Buying an Endless Experiment?

Greg Collison -
Agentic systems are poised to lower the cost of cross-platform media buying — and turn always-on experimentation from a luxury into a standard operating model.
Campaign Orchestration

Your Marketing Dashboard Is Lying to Your CFO

Jonathan Greene -
Enterprise marketing looks healthy on paper—green metrics, rising click rates—but flat growth tells a different story. Here's the measurement flaw hiding in plain sight.
Martech

Brands Are Making ‘No AI’ Their Biggest Selling Point

Khushbu Raval -
From Starbucks retiring its NomadGo inventory AI to Dove's pledge against AI-generated images, brands are discovering that the most powerful marketing move in 2026 is being visibly, defiantly human.
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