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Martech

Martech

Why the CMO Now Owns the Privacy Problem

Tilman Harmeling -
Data consent has moved off the legal team's desk and onto the CMO's desk. In the age of AI, how brands handle data is their brand strategy.
Martech

Are Brands Losing Credibility in the AI Era?

Daniela Bartoli -
As AI floods the internet with low-cost content, PR and marketing teams are being forced to rebuild trust through authenticity and transparency.
Featured Posts

Hyper-Automation Is Over. Agentic AI Is What Comes Next.

Anurag Gurtu -
From UiPath's 70% stock collapse to tightening VC appetite for workflow builders, the automation era is ending — and agentic systems are rewriting what comes after.
Adtech

Contextual Advertising: What It Is and Why It Matters

MartechView Editors -
As third-party cookies fade and privacy expectations rise, contextual advertising offers a durable alternative — reaching the right customer at the right moment without tracking them.
Email Marketing

The Death of Batch-and-Blast Email Marketing

Eleanor Hecks -
One in three emails never reaches the inbox. For marketers still relying on bulk tactics, the data is unambiguous: the old playbook is actively destroying returns.
Adtech

Why the Future of Advertising Is Built on Probability

Carsten Frien -
Precision was the promise. Scale, privacy, and fragmentation are making it obsolete. The marketers who adapt first will define what comes next.
Martech

Peak Martech? The Landscape Has Plateaued, but the Real Story Lies Beneath

Khushbu Raval -
After 15 years of relentless expansion, the marketing technology landscape has hit a plateau. At MartechDay 2026, Scott Brinker and Frans Riemersma explained why the flat headline masks the industry's most significant structural shift in history.
Adtech

Your PR Strategy Was Built for a Newsroom That No Longer Exists

Doug Simon -
Thirty-seven percent of TV producers now use AI to identify stories to cover. For brands still pitching the old way, the window to catch up is closing fast.
Martech

Can B2B Brands Adapt to Volatility with Long-Tail Thinking?

Allen Bonde -
As tariffs and trade uncertainty reshape how buyers purchase, the companies built to flex at the payments layer are pulling ahead of those that aren't.
Martech

More Data Does Not Always Mean Better Communication

April Miller -
The competitive advantage no longer belongs to the company with the most data — it belongs to the one that communicates it most clearly.
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