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SNL’s Target Lady Promotes Loyalty Revamp

MartechView Editors -
Kristen Wiig reprises the bowl cut-touting cashier as part of the big-box store’s Circle Week promotional bonanza. Target is putting a familiar face behind its...
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JPMorgan Chase: Targeting Based on Spending

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Chase Media Solutions connects customers to retail deals tailored to their spending directly through their bank app. JPMorgan Chase launched a business Wednesday that will help marketers...
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Kraft Unifies Sauce Line with Brand Refresh

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The Kraft Sauces brand is tied to a “It’s not art. It’s Kraft” creative platform that includes a playful content series on TikTok, YouTube,...
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Clinique Expands with Amazon Storefront Launch

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Parent company Estée Lauder is embracing the e-commerce giant’s platform, and more brands plan to open storefronts there in the coming months. Over the years,...
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IBM Highlights Risks of Marketers Using ‘Fishy’ GenAI

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IBM's latest campaign, in partnership with Adobe, warns brand managers and CMOs against “fishy” generative AI tools. IBM teamed up with creative agency Ogilvy and used...
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H&M Group to Invest More in Physical Stores, Refurbishing 250 Globally

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The fast-fashion company has been shuttering hundreds of locations and growing its e-commerce, but said the pace of closures will slow this year. Four years...
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Walmart Opens Route Optimization Tech to Businesses

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The move to sell its proprietary AI-driven software contributes to the retailer’s business diversification strategy. The route optimization software marks a new offering sold through Walmart...
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Beyond Partners X as Miniso Pops in Times Square

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The home retailer’s social media deal involves short- and long-form content. Meanwhile, Miniso’s store concept follows a successful flagship in New York. It’s been another...
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99% Profitable Stores: Bath & Body Works CEO Reveals Strategy for Growth

MartechView Editors -
Gina Boswell said the brand is now in roughly 40% of American households as it expands its assortment to areas like laundry. Bath & Body...
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Walmart Unveils 2nd Beauty Accelerator Class

MartechView Editors -
The retailer also invests in beauty in other ways, including bringing back a Beauty Glow Up savings event and expanding virtual try-ons. Walmart launched its accelerator...
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