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IBM Highlights Risks of Marketers Using ‘Fishy’ GenAI

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IBM's latest campaign, in partnership with Adobe, warns brand managers and CMOs against “fishy” generative AI tools. IBM teamed up with creative agency Ogilvy and used...
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H&M Group to Invest More in Physical Stores, Refurbishing 250 Globally

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The fast-fashion company has been shuttering hundreds of locations and growing its e-commerce, but said the pace of closures will slow this year. Four years...
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Walmart Opens Route Optimization Tech to Businesses

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The move to sell its proprietary AI-driven software contributes to the retailer’s business diversification strategy. The route optimization software marks a new offering sold through Walmart...
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Beyond Partners X as Miniso Pops in Times Square

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The home retailer’s social media deal involves short- and long-form content. Meanwhile, Miniso’s store concept follows a successful flagship in New York. It’s been another...
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99% Profitable Stores: Bath & Body Works CEO Reveals Strategy for Growth

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Gina Boswell said the brand is now in roughly 40% of American households as it expands its assortment to areas like laundry. Bath & Body...
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Walmart Unveils 2nd Beauty Accelerator Class

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The retailer also invests in beauty in other ways, including bringing back a Beauty Glow Up savings event and expanding virtual try-ons. Walmart launched its accelerator...
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71% Think Virtual Try-On Boosts Buying Confidence

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Seventy-one percent of respondents said using the technology to try on products virtually would boost their buying confidence. Retailers have jumped headfirst into providing AI tools to...
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Walmart Raises Return Shipping Rates

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The retailer didn’t disclose the extent of the increase, which it attributed to “changing market conditions.” Walmart has bumped up return shipping rates for seller-fulfilled...
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Grove Collaborative Refreshes Core Brand Grove Co.

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The company is consolidating all its private brands under one label to increase its visibility on retail shelves. By bringing all company-owned products under a...
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Avaya Unifies Communication for Innovation Strategy

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Avaya Enables Customers to Choose Their Journey by Delivering Exceptional Employee Experiences Across On-Prem, Private, and Public Cloud Environments. Avaya, a global leader in customer...
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