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Orbee Integrates Car Wars Voice Data for Shopper Profiles

MartechView Editors -
Orbee, a customer experience platform for car dealerships, integrates with Car Wars, a phone system provider. This integration allows dealerships to understand customer journeys...
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Privacy Tools Fall Short: Here’s What the Numbers Say

MartechView Editors -
A recent Lokker report states that an increasingly complex privacy landscape presents several challenges. Digital privacy efforts fail to protect consumers and marketers fully, especially...
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Captify, Magnite Deal Brings CTV Search to Planning

MartechView Editors -
Captify will analyze search terms from millions of publisher websites and categorize them into profiles, interests, and moments. The news from Captify and Magnite comes...
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Hootsuite Acquires AI-powered Social Listening Powerhouse Talkwalker

MartechView Editors -
The combined businesses will give businesses a social media performance engine to turn insights into action and impact—all fueled by AI. Social media manager Hootsuite is acquiring Luxembourg...
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Spryker Teams Up with Stripe for Payment Services

MartechView Editors -
The Stripe integration enables faster go-to-market in new regions, frees up developer resources for other business priorities, and simplifies internal financial processes. Spryker, the leading...
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Frito-Lay and Hasbro Revive Classic Games

MartechView Editors -
A multichannel campaign features a QR code-powered web game and four “Game of Snacks” spots inspired by popular titles like Connect 4. Frito-Lay is leaning into...
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SNL’s Target Lady Promotes Loyalty Revamp

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Kristen Wiig reprises the bowl cut-touting cashier as part of the big-box store’s Circle Week promotional bonanza. Target is putting a familiar face behind its...
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JPMorgan Chase: Targeting Based on Spending

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Chase Media Solutions connects customers to retail deals tailored to their spending directly through their bank app. JPMorgan Chase launched a business Wednesday that will help marketers...
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Kraft Unifies Sauce Line with Brand Refresh

MartechView Editors -
The Kraft Sauces brand is tied to a “It’s not art. It’s Kraft” creative platform that includes a playful content series on TikTok, YouTube,...
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Clinique Expands with Amazon Storefront Launch

MartechView Editors -
Parent company Estée Lauder is embracing the e-commerce giant’s platform, and more brands plan to open storefronts there in the coming months. Over the years,...
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