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Axe Bets on World Cup With Tickets-for-Confidence Stunt

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The deodorant brand's latest Gen Z push asks young men to trade embarrassment for match tickets — and hopes the World Cup's social energy does the rest.
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Patagonia Names Amanda Calder-McLaren as EMEA Marketing Chief

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Amanda Calder-McLaren brings nearly two decades of outdoor and apparel industry experience to a newly created role that unites brand storytelling with environmental and social impact work.
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AEON360 Taps Google Cloud to Build AI-Driven Retail

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The partnership aims to stitch together AEON's retail, finance, and lifestyle data into a single intelligent system — so shoppers never have to start their journey over again.
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TELUS Digital to Debut Agentic AI at Adobe Summit

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The Adobe Gold Partner aims to solve the "activation gap," using real-time orchestration to move customer insights from transcripts to personalized web experiences in...
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Southwest Taps New Executives to Modernize Digital Journey

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The Dallas-based airline also appoints Nandika Suri to oversee the Rapid Rewards loyalty program, signaling a shift toward tech-driven customer retention.
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Lenovo, Konecta Target IT Outsourcing with New AI Workplace Alliance

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The partnership seeks to overhaul internal corporate support by applying consumer-grade customer service standards to the global enterprise workforce.
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HubSpot Debuts AI Tools to Reclaim Shrinking Search Reach

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Moving beyond generic LLMs, the CRM leader integrates "Answer Engine Optimization" and autonomous prospecting to combat a 27% drop in traditional search traffic.
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Gupshup Debuts Superagent to Automate the Path to Profits

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Moving beyond simple chatbots, the new autonomous "full-stack" agent aims to handle everything from infrastructure provisioning to transaction processing.
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WunderKind, Attain Team Up on Purchase Data Ads

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The deal puts permissioned transaction data at the heart of ad activation — and an early retail campaign claims $3.1 million in attributable sales as proof of concept.
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ServiceNow Makes AI Standard Across All Products

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With its new Context Engine and open developer tools, the enterprise software giant is betting that unified AI infrastructure will outpace a market crowded with patchwork solutions.
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