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Madhive Appoints New Revenue and Operations Chiefs

MartechView Editors -
Madhive names Nicki Harkrider-Probey as CRO and Mindy Buckalew as SVP of Operations to scale outcome-based local advertising.
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Eagle Eye Pushes Personalization From Promise to Scale

MartechView Editors -
Eagle Eye launches an AI-powered promotions platform that enables retailers to deliver real-time, one-to-one offers at enterprise scale.
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E-commerce Growth Returned—but Only for a Few Brands

MartechView Editors -
Omnisend data shows U.S. ecommerce orders surged in 2025, but over half of that growth came from just 5% of brands.
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Why Better Data, Not Better AI, Drives Results

MartechView Editors -
A partnership between TransUnion and Actable shows AI performance improves by 10% when predictive models are built on stronger, richer data foundations.
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Limelight Unveils Tool to Triple Programmatic Ad Revenue

MartechView Editors -
Limelight launches ARC, an automation toolkit that dynamically optimizes programmatic inventory, driving revenue gains of up to 300% for early users.
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Keepit Reorganizes Channel Team to Put Partners First

MartechView Editors -
Keepit consolidates its global channel leadership to accelerate partner-led growth, reinforcing its ambition to become the world’s most partner-friendly SaaS provider.
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Amplitude Buys InfiniGrow to Expand Revenue Analytics

MartechView Editors -
Amplitude acquires InfiniGrow to bring AI-powered revenue analytics to marketers, turning dashboards into actionable insights that drive measurable growth.
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WPP Launches AI Agent Hub to Scale Marketing Expertise

MartechView Editors -
WPP unveils Agent Hub on WPP Open, deploying AI agents trained on decades of proprietary data to support clients and 100,000 employees worldwide.
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Walmart Brings AI Shopping Directly Into Google Gemini

MartechView Editors -
Walmart and Google unveil a new AI-powered shopping experience inside Gemini, blending personalization, fast delivery, and real-time retail intelligence.
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Talkdesk Report Shows AI Saved Shoppers Hours

MartechView Editors -
A Talkdesk survey finds 89% of U.S. shoppers used AI during the holidays, saving hours—but trust and transparency now shape brand loyalty.
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