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E.l.f. Caters to Gen Z’s Entrepreneurial Spirit with Roblox Experience

MartechView Editors -
The E.l.f. Up! activation seeks to gamify what could otherwise be dry subject matter, such as financial literacy. E.l.f.’s first Roblox experience responds to a...
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Lego Uses AR for Transatlantic Snowball Throwing Contest

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The digital Snow Throw competition is part of the brand’s larger “Play is Your Superpower” campaign. As it looks to get into the holiday spirit,...
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New Crate and Barrel NYC Flagship is the ‘Future of the Brand’

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 The Flatiron location is the retailer’s first immersive store, and employs designers who will travel to local shoppers’ homes. CEO Janet Hayes thinks the new...
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Nike Names New CMO as it Chases Next Era of Growth

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Fresh marketing leadership comes as the company has contended with headwinds, including stiffer competition in sportswear. Nike has appointed Nicole Hubbard Graham as chief marketing...
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Pixalate Unveils MFA Detection for Websites, CTV & Apps

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New feature delivers continuous monitoring and rating of 100+ million web domains, CTV and mobile apps, assigning a high, medium, or low MFA risk...
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Stagwell Enlists Google Marketing Cloud to Accelerate Generative AI Bets

MartechView Editors -
The deal follows a difficult period for the challenger agency network, which saw revenue slide 7% in Q3. The agency category continues to invest heavily...
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Workorb Launches Enterprise Conversation Graph for Customer Teams

MartechView Editors -
Workorb, a Toronto-based team of AI researchers and engineers, launches the platform to democratize access to enterprise customer data. Workorb launches the first platform that...
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SurveyMonkey Launches Global AI Surveys

MartechView Editors -
The new technology called Build with AI is powered by GPT-3 and 20+ years of SurveyMonkey data and allows users to draft a survey...
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Dropbox and NVIDIA Partner for Personalized Generative AI

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Dropbox plans to leverage NVIDIA’s AI Foundry to build custom models and improve AI-powered knowledge work with Dropbox Dash Universal Search Tool and Dropbox...
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Kepler Adds Marketing Mix Modeling to Intelligence Platform

MartechView Editors -
Kepler unveils KIP MMM, a Marketing Mix Model solution integrated into the Kepler Intelligence Platform, offering advanced measurement and insights, reducing costs and modeling...
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