News

A proprietary large language model is expected to save the digital bank’s marketers thousands of hours annually. Ally is the latest brand to offer evidence...

The transformation of the attention-grabbing venue builds on the launch of Coca-Cola Y3000 Zero Sugar, a beverage co-created with AI. Coca-Cola is sticking with AI...

Arriving ahead of the debut of the animated film “Wish,” the mobile effort enables consumers to support children by donating Toys for Tots. Augmented reality’s...

The industry-first initiative brings together clients of WPP’s media-buying arm to accelerate their understanding of Privacy Sandbox APIs. Recently, Google confirmed its plans to begin...

The E.l.f. Up! activation seeks to gamify what could otherwise be dry subject matter, such as financial literacy. E.l.f.’s first Roblox experience responds to a...

The digital Snow Throw competition is part of the brand’s larger “Play is Your Superpower” campaign. As it looks to get into the holiday spirit,...

 The Flatiron location is the retailer’s first immersive store, and employs designers who will travel to local shoppers’ homes. CEO Janet Hayes thinks the new...

Fresh marketing leadership comes as the company has contended with headwinds, including stiffer competition in sportswear. Nike has appointed Nicole Hubbard Graham as chief marketing...

New feature delivers continuous monitoring and rating of 100+ million web domains, CTV and mobile apps, assigning a high, medium, or low MFA risk...

The deal follows a difficult period for the challenger agency network, which saw revenue slide 7% in Q3. The agency category continues to invest heavily...