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Veritonic revolutionizes Ad Insights with Brand Lift Measurement

MartechView Editors -
Veritonic, the audio analytics and research platform, announced that clients can measure the performance of embedded or ‘baked-in’ audio ads via pixel-based brand lift...
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UM Commerce hosts opening of “Marva’s”

MartechView Editors -
Marva's showcases latest innovations in commerce media across key pillars of tactics, strategy & content UM, a global media agency network of IPG Mediabrands, announced...
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State of Digital Grocery Performance Card Announced for Q3 2023

MartechView Editors -
Grocers also lean into security, labor optimization, inventory management, and fulfillment, according to Grocery Doppio's State of Digital Grocery Performance Card for Q3 2023. Incisiv,...
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PRophet expands Platform Capabilities

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PRophet is the first to build and market a full suite of AI-driven tools that now span earned media, influencer marketing and news monitoring...
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Pathlight Launches Insight Streams

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Pathlight has added Insight Streams to its Conversation Intelligence (CI) Platform, which now processes millions of customer interactions. Insight Streams provides Generative Agent technology that...
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Yahoo to integrate its Identity Solution with Twilio Segment

MartechView Editors -
Yahoo Advertising has integrated its ConnectID with Twilio Segment's Customer Data Platform (CDP) to enable advertisers to activate first-party data across screens in a...
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Softeon hosts First Customer Leadership Forum

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Softeon introduces its next-generation composability tools and warehouse management system solution updates  Softeon, a tier-1 warehouse management system (WMS) provider focused on optimizing warehouse and...
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Monetate Launches Complete the Look

MartechView Editors -
Monetate, a marketing personalization platform provider, has launched Complete the Look, part of its AI-powered Dynamic Bundles offering. Complete the Look, a personalization component, helps...
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ManageMy Partners with SPLICE Software

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The partnership will offer customer engagement through conversational texting ManageMy, a provider of customer experience solutions, has partnered with SPLICE Software, a customer engagement and...
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DoubleVerify Partners with Instacart

MartechView Editors -
The partnership will provide valuable viewability and IVT authentication to advertising clients DoubleVerify, providers of a platform for digital media measurement, data, and analytics, has...
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