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AdRoll Sees Surge in Experian Audience Adoption

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Over 200 brands adopt Experian’s syndicated audiences via AdRoll, boosting cross-channel precision and accelerating campaign performance across web and CTV.
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Zoomd Partners with E2 to Power Sportsbook Growth

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Zoomd teams up with E2-Quadrat to deliver AI-driven user acquisition and performance marketing solutions for global sportsbook and betting brands.
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WPP Unveils Open Pro: AI Marketing for Every Brand

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WPP launches Open Pro, a powerful AI platform that lets brands of all sizes plan, create, and publish campaigns independently with enterprise-grade precision.
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DPG Media Expands Brand Lift Measurement with AI

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DPG Media and Brand Metrics integrate brand lift tech into Ad Manager, giving advertisers in Belgium and the Netherlands easy, data-driven impact insights.
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Brand Metrics Deepens Partnership with Quizlet

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Brand Metrics extends its partnership with Quizlet, enabling advertisers to measure brand awareness, perception, and purchase intent among Gen Z learners.
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Auxia Unveils AI-Native UX for Smarter Marketing

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Auxia launches a unified, AI-native interface combining decisioning, insights, and content generation to simplify workflows and empower marketers with agentic AI.
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Talkdesk Launches AI Agents for Insurance

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Talkdesk unveils AI Agents for Insurance to automate claims, boost compliance, and deliver faster, smarter customer experiences across the policy lifecycle.
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TriCoast Launches Dark Matter Film Festival

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TriCoast Media unveils the Dark Matter Film Festival, extending its programming-first adtech model to bridge content, creators, and programmatic CTV innovation.
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Sprinklr Appoints Karthik Suri as Chief Product Officer

MartechView Editors -
Sprinklr names Karthik Suri as Chief Product and Corporate Strategy Officer to lead product vision and growth amid its unified customer experience transformation.
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Particular Audience Debuts Automated Ad Set Builder

MartechView Editors -
Particular Audience unveils the first Automated Ad Set Builder for Retail Media, enabling one-click AI-powered campaign creation across all ad types and formats.
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