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OpenX and Polk Launch Auto Campaign Measurement

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OpenX integrates S&P Global Mobility’s Polk Automotive to offer precise, real-time campaign measurement and targeting for automotive marketers.
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CarTrawler Expands with Koala Travel Insurance Deal

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CarTrawler acquires insurtech Koala to embed flexible travel insurance in its platform, boosting ancillary services for global travel partners.
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Minders Adds Dise CRM to Boost Telegram Sales

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Minders acquires Telegram-native Dise CRM, adding structured sales tools and AI features to empower crypto and Telegram-first businesses globally.
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Medialister Launches Marketplace to Simplify Paid Media Deals

MartechView Editors -
Medialister streamlines sponsored content deals, speeding up media placements for brands and publishers with a marketplace that completes deals in 2 days.
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Click Labs Acquires Evermile to Boost SME Retail Automation

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Click Labs buys Evermile to enhance AI-driven automation for small retailers, simplifying operations from delivery to customer engagement globally.
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Qualtrics, Stanford Use AI to Transform Patient Care

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Qualtrics and Stanford Health Care launch AI agents to ease care team burdens, deepen patient trust, and drive better health outcomes.
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Tariffs Add $12.2B Monthly to U.S. Consumer Costs

MartechView Editors -
Omnisend survey finds Americans paying $47 more monthly after tariffs, with 66% noticing price hikes and shifting shopping habits.
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MINT Acquires Redmill, Unifies AI Media Operations

MartechView Editors -
MINT acquires Redmill Solutions, integrating media planning, buying, and execution into one AI-powered platform for global advertising efficiency.
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esbconnect Launches Optivo to Retarget Anonymous Visitors

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Optivo uses esbconnect’s GDPR-compliant 17M UK email database to identify and retarget anonymous website visitors, boosting conversions without ads.
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Adtelligent Unveils All-in-One Retail Media Platform

MartechView Editors -
Adtelligent launches an omnichannel retail media platform, empowering retailers to control, monetize, and optimize ad inventory across every channel.
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