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Amperity Unveils Real-Time Profiles for Live CX

MartechView Editors -
Amperity launches Real-Time Profiles, uniting live and historical data to power instant, one-to-one personalization across every customer touchpoint.
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Zapier Names First AI Transformation Officer

MartechView Editors -
Zapier appoints Brandon Sammut as Chief People & AI Transformation Officer, redefining how businesses unite culture, talent, and AI-driven growth.
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Talkdesk Expands AI Partnership with Databricks

MartechView Editors -
Talkdesk partners with Databricks to power its CXA platform, unifying customer data and enabling secure, compliant AI-driven customer experiences at scale.
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AI Tops Shoppers’ Wish Lists This Holiday Season

MartechView Editors -
Talkdesk’s 2025 report finds 75% of consumers plan to use AI for deals and gift ideas, but most want more transparency from retailers using the tech.
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AdRoll Sees Surge in Experian Audience Adoption

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Over 200 brands adopt Experian’s syndicated audiences via AdRoll, boosting cross-channel precision and accelerating campaign performance across web and CTV.
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Zoomd Partners with E2 to Power Sportsbook Growth

MartechView Editors -
Zoomd teams up with E2-Quadrat to deliver AI-driven user acquisition and performance marketing solutions for global sportsbook and betting brands.
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WPP Unveils Open Pro: AI Marketing for Every Brand

MartechView Editors -
WPP launches Open Pro, a powerful AI platform that lets brands of all sizes plan, create, and publish campaigns independently with enterprise-grade precision.
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DPG Media Expands Brand Lift Measurement with AI

MartechView Editors -
DPG Media and Brand Metrics integrate brand lift tech into Ad Manager, giving advertisers in Belgium and the Netherlands easy, data-driven impact insights.
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Brand Metrics Deepens Partnership with Quizlet

MartechView Editors -
Brand Metrics extends its partnership with Quizlet, enabling advertisers to measure brand awareness, perception, and purchase intent among Gen Z learners.
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Auxia Unveils AI-Native UX for Smarter Marketing

MartechView Editors -
Auxia launches a unified, AI-native interface combining decisioning, insights, and content generation to simplify workflows and empower marketers with agentic AI.
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