Coca-Cola moves $700M in business to Publicis, dealing a major blow to WPP amid its AI-driven turnaround strategy and recent revenue struggles.

Versium and Resulticks team up to deliver seamless multichannel marketing and data-driven audience engagement for SMBs through Marketing Star.

Comviva's MobiLytix™ Rewards 5.0 uses AI to power loyalty programs with real-time rewards, gamification, and personalized customer engagement.

Celebrate the women driving transformative change in marketing and martech this International Women's Day 2025. Their innovative leadership is accelerating action towards gender equality and breaking barriers in the industry.

ServiceNow and NVIDIA introduce AI agents to automate telecom workflows, enhancing network operations, customer service, and efficiency for CSPs.

Explore AdTech's 2025 trends: AI, programmatic growth, data privacy shifts, & attention-based metrics. Learn how these innovations reshape marketing.

Intermedia CPO Irina Shamkova discusses AI, M&A, and user experience. Discover her strategies for innovation and leadership in a rapidly evolving tech landscape.

RiksTV upgrades to Hansen CCB in the cloud, boosting flexibility, scalability, and cost savings as part of its AWS-powered digital transformation journey.

Snappy Kraken launches the Enterprise Hub and revamped Campaigns App, offering AI-driven insights, streamlined marketing, and scalable growth for financial advisors.

Prosus announces a conditional agreement to acquire Just Eat Takeaway.com, creating the fourth largest global food delivery group with €20.30 per share offer.