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AdTheorent, Jounce Media Partner to Verify Removal of MFA Properties

MartechView Editors -
AdTheorent leverages Jounce's MFA-detection technology and data, as well as proprietary machine learning models and processes, to ensure that MFA publishers are excluded from...
News

GAMURS Group, ArcSpan AMS Announce GAMURS Pulse

MartechView Editors -
GAMURS Pulse takes advantage of ArcSpan AMS' automated data functionality and publisher-focused revenue tools to curate specific advertising solutions to engage high-value gaming and...
Adtech

Optimizing Taxi App Success Through Programmatic Advertising

Kateryna Novatska -
Leading transportation platforms such as Uber, Lyft, and Beat leverage geotargeting, geofencing, and other cutting-edge technologies strategically to boost revenue and enhance brand visibility. Would...
Adtech

Will AI-Powered Marketing Efforts Fuel the B2B Revenue Stream?

MartechView Editors -
“Artificial Intelligence has been a great enabler for sales and marketing teams. We’re in an age where immense amounts of data is at our...
Adtech

Why Advertisers Can’t Reach Audiences Through Major Media Channels

Aarti Suri -
Today, with various adtech intermediaries involved within the programmatic supply chain, its efficiencies have been gravely reduced. Does an alternative solution exist? Google’s complete annihilation...
News

Optable Delivers Privacy-First Advertising Solutions on Google Cloud Marketplace

MartechView Editors -
Bringing Optable to Google Cloud Marketplace will help customers quickly deploy, manage, and grow the data collaboration and clean room solution on Google Cloud's...
News

Fubo, EDO Partner to Measure Connected TV Advertising Engagement

MartechView Editors -
EDO will provide Connected TV (CTV) ad engagement data across all advertiser campaigns, enabling Fubo to prove its strong ad performance against traditional linear...
News

AdTheorent Unveils Results from Joint Research with Advertiser Perceptions

MartechView Editors -
The research examines the state of the open-web programmatic advertising industry with the goal of understanding how brand and agency advertisers in the US...
News

OKO Digital Announces Strategic Partnership With Loop Media

MartechView Editors -
The partnership aligns two rapidly growing innovators in the CTV and DOOH industry, opening the door to even faster growth opportunities for both companies. OKO...
News

IAB Tech Lab Launches Accountability Platform to Deliver Greater Transparency in the Use of Personal Data

MartechView Editors -
The platform is essential in establishing a consistent standard for the data structures and reporting mechanisms companies across the digital advertising supply chain deploy...
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