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Allen Media Group Taps Datafuelx to Provide Data-Driven Linear Plans

MartechView Editors -
Allen Media Group has selected datafuelX, the specialist in analytics and technology for multi-currency, cross-platform solutions, to provide data-driven linear media plans across its...
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Rockerbox Announces Measurement Integration with TikTok

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Rockerbox customers can see the impact of their TikTok ad video views and visibility on sales and revenue performance. Rockerbox is announcing an integration with...
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Hyperscale Launches a Facebook Ad Performance Tool

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Hyperscale offers a lens on the data so marketers know which ads to kill, double down on, and try next. Facebook generates billions in ad...
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DanAds Empowers Nine with Revolutionary Self-Serve Ad Platform: Nine Ad Manager

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Businesses can now reach their target audience based on demographics such as age and gender, geographical location by postcode, and Nine's proprietary 9Tribes audience...
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Unique Bundling Model from Sovrn Proven to Increase Yield for Publishers, Efficiency for Buyers

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The bundled solution delivers higher net revenue to publishers, while also unlocking greater demand from buyers. Sovrn, a publisher technology platform that helps content creators...
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Viking Mergers & Acquisitions Facilitates Strategic Acquisition of BRND House

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Viking proactively engaged with strategic buyers who could effectively complement BRND House. After reviewing multiple offers and consulting with Viking, Schneider and Field determined...
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Ezoic launches Ad Revenue Index 2.0

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The new index boasts a new series of reports that headline the Index additions, called the Niche Trends Index. Ezoic, a digital publishing technology business...
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VSBLTY enters definitive agreement to acquire Shelf Nine

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Shelf Nine's retail media network has over 4500 screens producing digital in-store advertising throughout the USA. VSBLTY Groupe Technologies Corp., an AI software provider of...
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OUTFRONT Media to sell Canadian business to Bell Media

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The purchase price is C$410 million in cash, subject to certain adjustments and a holdback. OUTFRONT Media Inc. and Bell Media announced that they have...
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LG Ad Solutions to provide Nielsen with ACR data for TV Measurement

MartechView Editors -
Nielsen will access ACR data from LG Ad Solutions and provide Nielsen ONE Ads Measurement and co-viewing Metrics for Campaigns on LG TVs. Nielsen, a...
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