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FreeWheel Debuts the Beeswax Inventory Desk

The Beeswax Inventory Desk, an inventory curation service, is designed better to match buyer demand with premium video ad inventory supply. FreeWheel, a global technology...

Innovid Enables Self-Service Creation of Interactive CTV Ad Experiences

Innovid announced its self-service creation of interactive CTV ad experiences for live-streaming events at scale.  Innovid, an independent platform for creating, delivering, measuring, and optimizing...

Skai: Retail Media Tops with 81% Marketers

It explores the evolving dynamics of retail media and spotlights its expansion beyond traditional retail boundaries. Omnichannel advertising platform Skai and the Path to Purchase...

Grocery TV Expands with D’Agostino, Gristedes

With this addition and a growing presence in ShopRite, Grocery TV now reaches nearly one-third of the New York metropolitan market. Grocery TV, an in-store...

Deep Learning: The Future of Advertising in a Cookie-Less World

By mixing fundamental marketing concepts from previous generations with state-of-the-art AI technology, today’s ad agencies and brands can harness machine learning to stay relevant.

Clinch Integrates Google Ad Manager’s Creative Transcoding API

This integration enables fully transcoded creatives to be available directly in Google Ad Manager's Creative Repository without the need to transcode real time. Clinch, a...

Peter Piper Pizza Selects Citrus Advertising For Branding

Citrus kicked off the partnership by filming a series of new commercials and introducing a new brand positioning: The Fun Is Baked In. Peter Piper...

Clarivoy Launches Free Product for “Walk-in” Attribution

The free product is part of Clarivoy's attribution platform and will allow marketers to see the total influence of a single marketing source using...

Ari Weiss Launches Quality Experience

Quality Experience is built on the core belief that "Experience is everything and everything is an experience." Ari Weiss, former Global Chief Creative Officer at...

Amazon Integrates Ads Into Prime Video

The change will come to customers in the U.K., Germany, and Canada, followed by France, Italy, Spain, Mexico and Australia later this year. Amazon has...

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