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Cint adds Social Measurement to Lucid Impact Measurement

MartechView Editors -
Lucid Impact Measurement by Cint offers a multi-step approach. Cint, a research technology solutions provider, has added social platform measurement into its attitudinal measurement product,...
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Ansira integrates with Google Merchant Center

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The integration helps automotive dealers simplify and automate the creation and submission of vehicle ad feeds Ansira Partners, Inc., an independent global marketing services and...
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ShopLiftr introduces an innovative digital ad tech solution

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In response to the ever-increasing demand for targeted deals in the face of mounting inflation concerns, ShopLiftr is empowering retailers to capitalize on the...
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Seedtag launches advanced Contextual Audiences

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Driven by Seedtag’s Contextual AI technology, Contextual Audiences allow marketers to activate accurate and scalable targeting to reach their ideal audience. Seedtag, a global contextual...
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Cadent introduces Aperture MX

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Aperture MX provides advertisers with premium inventory sourced directly from the publisher. Cadent, a provider of platform-based converged TV advertising solutions, announced Aperture MX –...
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Fullpath joins Subaru’s Certified Search Advertising Program

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Fullpath, automotive’s Customer Data & Experience Platform (CDXP), announced its participation in Subaru’s Certified Search Advertising Program, enhancing the digital experience for Subaru dealership...
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Nextdoor launches new solutions to maximize ad performance

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The new Conversion API delivers higher visibility on ROI, connecting online activity to offline impact. Nextdoor announced the launch of several new solutions to maximize...
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PubMatic & FreeWheel announce integration of PubMatic’s Activate

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This new partnership gives buyers more control over the CTV ad inventory buying process and publishers more revenue and transparency PubMatic, an independent technology company...
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Petal Ads unveiled game-changing solutions at DMEXCO 2023

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Huawei’s mobile advertising ecosystem, Petal Ads, unveiled cutting-edge solutions for crafting effective digital campaigns at DMEXCO 2023.  Petal Ads hosted a masterclass and booth to...
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Veritonic revolutionizes Ad Insights with Brand Lift Measurement

MartechView Editors -
Veritonic, the audio analytics and research platform, announced that clients can measure the performance of embedded or ‘baked-in’ audio ads via pixel-based brand lift...
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