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Saturday, October 31, 2026

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GroupM Collaborates With Amazon Ads

This custom offering will rigorously assess marketers’ maturity level with Amazon Marketing Cloud to align their business needs with the most suitable Amazon Marketing...

All You Need To Know: Google Duplex

We’re far from creating AI that can pass the Turing test. In fact, automated phone systems are still struggling to recognize simple words and...

Instacart Uncovers Ads on Its AI-Powered Smart Carts

This first-of-its-kind advertising opportunity connects brands and retailers with customers directly in the aisles. Instacart, a grocery technology company in North America, announced it is...

ElementalTV Launches VISTA at CES 2024

The unveiling of VISTA at CES 2024 provides publishers with access to cutting-edge technology, signifying  ElementalTV's role as an innovation leader in the ad...

CallTrackingMetrics Launches New Personalized Plans

The plans are designed to meet the changing needs of marketers, sales and lead generation teams, and enterprise organizations by providing customizable tools for unique digital marketing goals.

AdTheorent, Jounce Media Partner to Verify Removal of MFA Properties

AdTheorent leverages Jounce's MFA-detection technology and data, as well as proprietary machine learning models and processes, to ensure that MFA publishers are excluded from...

GAMURS Group, ArcSpan AMS Announce GAMURS Pulse

GAMURS Pulse takes advantage of ArcSpan AMS' automated data functionality and publisher-focused revenue tools to curate specific advertising solutions to engage high-value gaming and...

Optimizing Taxi App Success Through Programmatic Advertising

Leading transportation platforms such as Uber, Lyft, and Beat leverage geotargeting, geofencing, and other cutting-edge technologies strategically to boost revenue and enhance brand visibility. Would...

Will AI-Powered Marketing Efforts Fuel the B2B Revenue Stream?

“Artificial Intelligence has been a great enabler for sales and marketing teams. We’re in an age where immense amounts of data is at our...

Why Advertisers Can’t Reach Audiences Through Major Media Channels

Today, with various adtech intermediaries involved within the programmatic supply chain, its efficiencies have been gravely reduced. Does an alternative solution exist? Google’s complete annihilation...

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