The unveiling of VISTA at CES 2024 provides publishers with access to cutting-edge technology, signifying ElementalTV's role as an innovation leader in the ad...
The plans are designed to meet the changing needs of marketers, sales and lead generation teams, and enterprise organizations by providing customizable tools for unique digital marketing goals.
AdTheorent leverages Jounce's MFA-detection technology and data, as well as proprietary machine learning models and processes, to ensure that MFA publishers are excluded from...
GAMURS Pulse takes advantage of ArcSpan AMS' automated data functionality and publisher-focused revenue tools to curate specific advertising solutions to engage high-value gaming and...
Leading transportation platforms such as Uber, Lyft, and Beat leverage geotargeting, geofencing, and other cutting-edge technologies strategically to boost revenue and enhance brand visibility.
Would...
Today, with various adtech intermediaries involved within the programmatic supply chain, its efficiencies have been gravely reduced. Does an alternative solution exist?
Google’s complete annihilation...
Bringing Optable to Google Cloud Marketplace will help customers quickly deploy, manage, and grow the data collaboration and clean room solution on Google Cloud's...
EDO will provide Connected TV (CTV) ad engagement data across all advertiser campaigns, enabling Fubo to prove its strong ad performance against traditional linear...
The research examines the state of the open-web programmatic advertising industry with the goal of understanding how brand and agency advertisers in the US...
