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DoubleVerify Partners with Instacart

MartechView Editors -
The partnership will provide valuable viewability and IVT authentication to advertising clients DoubleVerify, providers of a platform for digital media measurement, data, and analytics, has...
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InMobi Introduces Addressability Gradient

MartechView Editors -
Fueled by InMobi's ID Graph, the gradient provides an adaptable playbook and visual roadmap for addressability and options that align with changing consumer behaviors. InMobi,...
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Sabio Launches Creator-First Streaming Platform, SabioTV

MartechView Editors -
SabioTV leverages Sabio's award-winning, end-to-end CTV/OTT technology stack and enables content creators to capitalize on the creator economy through advanced insights and access to...
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The Mars Agency Expands Partnership with AdAdapted

MartechView Editors -
AdAdapted is now integrating its first-party, pre-shop intent data into The Mars Agency's commerce marketing technology platform Marilyn, helping brands drive stronger results for...
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