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Saturday, October 31, 2026

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Inside Super Bowl LX: How Top Brands Played to Win

From gaming integrations to post-game activations, marketers at Super Bowl LX reveal how cultural insight and strategy now matter more than the 30-second spot.

Newsletter Ads Surge as Brands Seek Measurable Results

A new report from Paved finds newsletter advertising is accelerating in 2026, with higher revenue, wider reach, and growing advertiser confidence.

Chipotle Ad Takes Aim at Ultraprocessed Fast Food

Chipotle launches a new TV campaign contrasting its fresh ingredients with factory-made fast food, reinforcing its long-running message of real, simple food.

Part 3: Authority, Not Attention, Wins in 2026

If 2025 marked the end of AI as a differentiator, 2026 marks the end of the click as marketing’s organizing principle.

impact.com’s 2025 Surge Signals a Shift in Marketing Power

impact.com posts record growth in 2025 as brands move from ads to partnerships, fueled by creators, AI innovation, and global expansion.

Madhive Appoints New Revenue and Operations Chiefs

Madhive names Nicki Harkrider-Probey as CRO and Mindy Buckalew as SVP of Operations to scale outcome-based local advertising.

Limelight Unveils Tool to Triple Programmatic Ad Revenue

Limelight launches ARC, an automation toolkit that dynamically optimizes programmatic inventory, driving revenue gains of up to 300% for early users.

StackAdapt Report: AI and Simplicity Separate Winners

StackAdapt’s 2026 report finds marketers who unify channels, consolidate tech, and apply AI pragmatically are pulling ahead in programmatic advertising.

Brand Metrics Brings Interactive CTV Measurement to CES

Brand Metrics unveiled SDK-free interactive CTV measurement at CES, signaling a shift toward scalable, real-world brand measurement on connected TV.

Dentsu Unveils Unified Data and Technology Platform in India

Dentsu launches dentsu.Connect in India, unifying data, technology and creativity to drive faster decisions and measurable business impact.

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