7.3 C
Casper
Sunday, October 11, 2026
Search.....

TAG

adtech

Featured Posts

Part 3: Authority, Not Attention, Wins in 2026

Khushbu Raval -
If 2025 marked the end of AI as a differentiator, 2026 marks the end of the click as marketing’s organizing principle.
News

impact.com’s 2025 Surge Signals a Shift in Marketing Power

MartechView Editors -
impact.com posts record growth in 2025 as brands move from ads to partnerships, fueled by creators, AI innovation, and global expansion.
News

Madhive Appoints New Revenue and Operations Chiefs

MartechView Editors -
Madhive names Nicki Harkrider-Probey as CRO and Mindy Buckalew as SVP of Operations to scale outcome-based local advertising.
News

Limelight Unveils Tool to Triple Programmatic Ad Revenue

MartechView Editors -
Limelight launches ARC, an automation toolkit that dynamically optimizes programmatic inventory, driving revenue gains of up to 300% for early users.
News

StackAdapt Report: AI and Simplicity Separate Winners

MartechView Editors -
StackAdapt’s 2026 report finds marketers who unify channels, consolidate tech, and apply AI pragmatically are pulling ahead in programmatic advertising.
News

Brand Metrics Brings Interactive CTV Measurement to CES

MartechView Editors -
Brand Metrics unveiled SDK-free interactive CTV measurement at CES, signaling a shift toward scalable, real-world brand measurement on connected TV.
News

Dentsu Unveils Unified Data and Technology Platform in India

MartechView Editors -
Dentsu launches dentsu.Connect in India, unifying data, technology and creativity to drive faster decisions and measurable business impact.
News

CES 2026: Amazon Makes Its Case as a New Power Player in TV

MartechView Editors -
At CES, Amazon pitches advertisers on its ability to deliver reach, data and full-funnel results beyond traditional television.
News

Roku Embraces Outcome-Based Ads With iSpot Integration

MartechView Editors -
Roku becomes the first major streaming publisher to optimize ads directly on outcomes, deepening its partnership with iSpot to drive measurable ROI for brands.
News

Viant, iHeartMedia Unite to Bring Audio Fully Programmatic

MartechView Editors -
Viant integrates with iHeartMedia to extend AI-powered, addressable programmatic advertising across podcasts, streaming audio, and broadcast radio.
1...789...35Page 8 of 35

Latest news

Follow us on

© Vibe Media Corporation. All rights reserved.

Quick Links

Popular Category

Editor's Picks