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Thursday, April 23, 2026
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SAP Emarsys Taps Halon for Next-Gen Email Infrastructure

SAP Emarsys partners with Halon to modernize email operations with composable, AI-driven infrastructure—boosting innovation, scale, and global growth.

Amplitude Web Experimentation: Faster, Smarter Marketing Tests

New drag-and-drop, cohort targeting, and widgets in Amplitude Web Experimentation empower marketers to test faster and optimize with AI-driven insights.

Is MarTech Headed for a Great Merger or Splintered Future? Scott Brinker Has Thoughts

Scott Brinker on if AI brings MarTech consolidation or deeper fragmentation, and what it means for leadership, innovation, and the new rules of marketing.

Jivox Puts AI at the Heart of Commerce Ads

Jivox's new platform, DaVinci Commerce, powers AI-native ads that use agentic shopping to guide a user's purchase, creating a direct creative-to-sale connection.

Klarna Launches Debit Card Across EU, Eyes UK Market

Klarna rolls out debit card in Europe offering flexible pay options, expanding beyond BNPL as it preps for a $13-14B US IPO soon.

WagerTalk Builds a Media Powerhouse

A new partnership creates a premier sports betting content network in the U.S. It will combine technology with in-depth analysis for millions of users.

LinkedIn’s BrandLink Video Ads Revenue Jumps Nearly 200%

LinkedIn’s BrandLink program grows rapidly with top brands sponsoring shows, boosting revenue and creator payouts while expanding video advertising reach.

Vidmob, Kellanova and MMA Prove AI Predicts Ad Impact

A study shows that AI-powered predictive impact scoring forecasts ad effectiveness with 83% accuracy, boosting brand performance and profit ROI at scale.

Is MarTech’s Future Big Platforms or Niche AI Tools?

Generative AI is reshaping MarTech, driving consolidation around major platforms and a surge of specialized tools. Success lies in mastering both.

Medialister Launches Marketplace to Simplify Paid Media Deals

Medialister streamlines sponsored content deals, speeding up media placements for brands and publishers with a marketplace that completes deals in 2 days.

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