adtech

Madhive names Nicki Harkrider-Probey as CRO and Mindy Buckalew as SVP of Operations to scale outcome-based local advertising.

Limelight launches ARC, an automation toolkit that dynamically optimizes programmatic inventory, driving revenue gains of up to 300% for early users.

StackAdapt’s 2026 report finds marketers who unify channels, consolidate tech, and apply AI pragmatically are pulling ahead in programmatic advertising.

Brand Metrics unveiled SDK-free interactive CTV measurement at CES, signaling a shift toward scalable, real-world brand measurement on connected TV.

Dentsu launches dentsu.Connect in India, unifying data, technology and creativity to drive faster decisions and measurable business impact.

At CES, Amazon pitches advertisers on its ability to deliver reach, data and full-funnel results beyond traditional television.

Roku becomes the first major streaming publisher to optimize ads directly on outcomes, deepening its partnership with iSpot to drive measurable ROI for brands.

Viant integrates with iHeartMedia to extend AI-powered, addressable programmatic advertising across podcasts, streaming audio, and broadcast radio.

AdCP aims to standardize how AI agents buy and sell ads. But can the industry align long enough to make it work—or will it be another acronym that fades?

As walled gardens tighten control, ad tech’s future may hinge on cloud-powered curation—real-time, data-driven packaging that helps the open web compete.