adtech

Particular Audience unveils the first Automated Ad Set Builder for Retail Media, enabling one-click AI-powered campaign creation across all ad types and formats.

DoubleVerify extends integration with Microsoft Advertising, adding Audience ad measurement and DV Campaign Automator to boost transparency and efficiency.

Perplexity halts new ad partnerships to refine its AI search experience, shifting focus from ad scaling to a more thoughtful, user-first monetization model.

Audience vs. contextual? The real win is in the blend. Quality audience data and contextual signals together define the next era of smart, ethical targeting.

Performance marketers are signaling the next big shift — in-housing, AI automation, and accountability are redefining how modern marketing gets done.

Publica and Samsung Ads expand partnership, enhancing CTV ad experience, boosting revenue, and delivering seamless streaming for 88M+ users.

ID5’s 2025 report shows 91% adoption of alternative IDs as advertisers embrace diverse strategies to tackle fragmentation and CTV challenges.

Netflix and AB InBev team up for multiyear campaigns, live events, and co-branded promotions—blending streaming, culture, and beer experiences worldwide.

Amazon’s latest update broadens its ad platform, letting SMBs leverage first-party data and shopping signals with no-code tools for smarter campaigns.

OpenX launches automated discounts for agencies, enabling better media performance, transparent deals, and higher ROI across programmatic channels.