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AI and Machine Learning in Marketing

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Consumers Growing More Comfortable With AI, Study Finds

MartechView Editors -
A new Optimove report shows rising consumer trust in AI-driven experiences, with most shoppers valuing speed and relevance when technology is used well.
News

Artlist Unveils Ambitious AI Platform for Creators

MartechView Editors -
Creative tech company Artlist launches a new AI ecosystem—including Artlist Studio and AI Toolkit—aimed at streamlining professional video production.
News

AI Search Turns Web Pages Into Living Assets

MartechView Editors -
AirOps launches Page360, a platform that unifies SEO, analytics, and AI visibility data to help teams keep content current and competitive in AI search.
Featured Posts

Agentic GTM Isn’t ABM 2.0; It’s a New Model Entirely

Lisa Sharapata -
Third article in a series argues that agentic GTM systems—built on real-time decisions, not static lists—are reshaping how B2B revenue teams operate.
News

Meta Ads Revenue Jumps 24% as AI Drives Growth

MartechView Editors -
Meta reports $58.1B in Q4 ad revenue, fueled by strong holiday demand and AI tools, as the company prepares for deeper transformation in 2026.
News

Moglix Unveils AI Operating System for B2B Buying

MartechView Editors -
Moglix launches Cognilix, an AI-led operating system for B2B procurement, committing $5 million to embed AI into enterprise supply chains.
Other

Flowla Raises $2.5M to Automate B2B Buyer Journeys

MartechView Editors -
London-based Flowla raises $2.5M to scale its AI-driven buyer journey automation, aiming to reduce manual work and execution gaps in B2B sales.
Other

Evaro Raises $25M to Expand Digital Care in the UK

MartechView Editors -
NHS-licensed platform Evaro raises $25M to expand embeddable digital healthcare services as demand for primary care outpaces capacity in the UK.
News

CGI, OpenAI Partner to Scale Enterprise AI

MartechView Editors -
CGI forms a global alliance with OpenAI to help enterprises deploy secure, responsible AI at scale, expanding ChatGPT Enterprise and AI literacy.
Featured Posts

Why B2B Got Marketing Right Before Everyone Else

Kevin O'Malley -
As budgets tighten, AI-powered attribution is pushing consumer marketers to adopt B2B’s playbook: precision targeting, full-funnel insight, and less waste.
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