AI and Machine Learning in Marketing

Why the next generation of marketing systems is helping teams turn information into action — and why the best leaders are reframing the AI conversation entirely.

The business communications provider is rolling out transcription, sentiment analysis, and a 24/7 AI voice agent as part of its biggest platform update yet.

The tool, called AIR, lets Revolut's 13 million UK users manage spending, investments, and subscriptions through simple conversational prompts.

Giovanna B. Questioni has reshaped brands across three continents. Her message to leaders navigating disruption: the future belongs not to the fastest, but to the most coherent.

In the zero-click era, ranking on Google is no longer enough. The question is whether AI will reference you at all.

The financial infrastructure startup says its new tool can catch transaction failures and routing inefficiencies that human teams routinely miss — and fix them without waiting to be asked.

A new SMS integration with Salesforce automates feedback collection at the moment it's most likely to land.

A new pricing model for two Breeze AI agents ties costs directly to results—a notable shift in how enterprise software charges for artificial intelligence.

Salesforce unveiled new Slackbot features to make Slack the central interface for enterprise AI, including automated meeting notes, cross-app context, and reusable workflows.

SAP has agreed to acquire Reltio, a cloud-native master data management platform, to help enterprises unify fragmented data and make it reliable enough for AI agents to act on.