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AI and Machine Learning in Marketing

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Eagle Eye Pushes Personalization From Promise to Scale

MartechView Editors -
Eagle Eye launches an AI-powered promotions platform that enables retailers to deliver real-time, one-to-one offers at enterprise scale.
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Designing AI That Feels Human—Without Crossing the Line

Khushbu Raval -
Olga Khryapchenkova of NIO on emotional AI, safety-first design, and building culturally aware in-cabin assistants.
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Why Better Data, Not Better AI, Drives Results

MartechView Editors -
A partnership between TransUnion and Actable shows AI performance improves by 10% when predictive models are built on stronger, richer data foundations.
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Amplitude Buys InfiniGrow to Expand Revenue Analytics

MartechView Editors -
Amplitude acquires InfiniGrow to bring AI-powered revenue analytics to marketers, turning dashboards into actionable insights that drive measurable growth.
Featured Posts

Data Didn’t Fail Marketing. The Question Did.

Dean de la Peña -
As marketing drowns in data, growth depends on shifting from demographics to motivation—and using AI to turn complexity into clarity.
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WPP Launches AI Agent Hub to Scale Marketing Expertise

MartechView Editors -
WPP unveils Agent Hub on WPP Open, deploying AI agents trained on decades of proprietary data to support clients and 100,000 employees worldwide.
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Walmart Brings AI Shopping Directly Into Google Gemini

MartechView Editors -
Walmart and Google unveil a new AI-powered shopping experience inside Gemini, blending personalization, fast delivery, and real-time retail intelligence.
News

Talkdesk Report Shows AI Saved Shoppers Hours

MartechView Editors -
A Talkdesk survey finds 89% of U.S. shoppers used AI during the holidays, saving hours—but trust and transparency now shape brand loyalty.
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StackAdapt Report: AI and Simplicity Separate Winners

MartechView Editors -
StackAdapt’s 2026 report finds marketers who unify channels, consolidate tech, and apply AI pragmatically are pulling ahead in programmatic advertising.
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NRF 2026: Google Cloud Unveils Gemini AI to Fuse Shopping, Service

MartechView Editors -
At NRF 2026, Google Cloud launches Gemini Enterprise for CX, uniting shopping and customer service with agentic AI for retailers and restaurants.
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