AI and Machine Learning in Marketing

Why retailers struggle to scale personalization—and how AI, connected data and aligned execution can turn strategy into measurable results.

Snap launches paid creator subscriptions as user growth slows, seeking steadier revenue beyond advertising in a crowded market.

Jason Maynard begins his tenure as Qualtrics CEO, positioning AI and experience management as central to building trust in a shifting enterprise landscape.

Medallia unveils new generative AI tools at Experience ’26, adding conversational analytics, automated topic discovery and enhanced action planning.

Amplitude launches AI agents that monitor products in real time, analyze user behavior and recommend actions as teams ship software faster than ever.

Five principles for making autonomous AI agents accountable in digital marketing—clear guardrails, orchestration, real-time decisions, measurement and human leadership.

Typeform’s Winter ’26 release introduces AI data enrichment and automation tools designed to help teams turn form responses into qualified leads faster.

Stravito names Tina Cush as VP of Marketing to scale customer-led growth and expand its AI-powered Insights Intelligence platform globally.

London-based Mozart AI secures $6M to expand its AI-native music production platform, blending prompt-driven tools with full commercial rights for creators.

As AI reshapes communications, traditional PR faces a reckoning. Accountability, originality, and measurable impact—not spin—will decide who survives.