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AI and Machine Learning in Marketing

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Disney Puts $1 Billion and Its IP into OpenAI’s Sora

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Disney licenses over 200 character assets (Marvel, Star Wars, Pixar) to OpenAI’s Sora video tool. The $1 billion equity deal signals a major push into responsible, generative AI for entertainment.
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Amazon, Visa Join Forces to Build AI Shopping Agents

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Amazon and Visa team up to equip developers with tools for AI shopping agents, pushing agentic commerce forward as the industry races to define its future.
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Tariffs, AI Upheaval Threaten Artificial Tree Supply

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Tariffs and supply chain chaos led to the "most challenging year ever" for the $15B artificial Christmas tree industry, impacting costs and consumer demand.
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Black Friday Online Sales Hit $11.8 Billion on AI Surge

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Online spending surged 9.1% on Black Friday, reaching a record $11.8B. The jump was fueled by an 805% increase in traffic using AI-powered shopping assistants.
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SAP Launches EU AI Cloud to Guard Europe’s Digital Future

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SAP unveils EU AI Cloud, a full-stack sovereign platform built for Europe—uniting Cohere, Mistral, OpenAI and more to deliver compliant, flexible, multimodal AI without sacrificing data control.
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BKN301 Buys Planky to Power the Next Fintech Stack

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BKN301 secures new financing and acquires AI firm Planky, boosting its cloud-native banking architecture with real-time analytics, smarter automation, and next-gen fintech infrastructure.
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Ranketta Raises €1M to Decode the AI Search Shelf

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Czech startup Ranketta lands €1M to help brands track and boost visibility in AI search and AI shopping results—turning LLM recommendations into a measurable growth channel.
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SAS Launches Data Maker on Microsoft Marketplace

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SAS rolls out Data Maker on Microsoft Marketplace, offering secure, enterprise-grade synthetic data generation to accelerate AI development without exposing sensitive data.
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Context PR Partners with Brandi AI to Boost AI Visibility

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Context PR joins Brandi AI’s agency program to help brands measure, understand and improve how they appear in AI-generated answers across ChatGPT, Gemini, Claude and Perplexity.
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Comviva Unveils GenAI-Powered MobiLytix for Autonomous Marketing

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Comviva launches a GenAI-driven MobiLytix RTM platform that boosts marketer agility with AI-driven decisioning, instant content generation and emerging autonomous AI agents.
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