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AI and Machine Learning in Marketing

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Talkdesk Unveils AI Commerce Orchestration at NRF

MartechView Editors -
Talkdesk introduced CXA-powered Commerce Orchestration and a new Consumer Goods Experience Cloud, aiming to turn customer conversations into revenue.
News

Disney Unveils AI-Driven Ad Tools at CES Showcase

MartechView Editors -
Disney announced new AI-powered ad tools, metrics, and vertical video formats at CES, aiming to simplify planning, boost measurement, and improve advertiser outcomes.
News

Amperity Launches AI Agent to Turn Data Into Action

MartechView Editors -
Amperity unveiled its Customer Data Agent, an enterprise AI tool designed to help marketers move from insight to activation using unified customer data.
News

Snowflake Brings Google’s Gemini AI Directly to Enterprise Data

MartechView Editors -
Snowflake expands its partnership with Google Cloud, bringing Gemini AI models into Cortex AI for secure, governed enterprise intelligence at scale.
News

AI Is Quietly Rewriting How Consumers Decide What to Buy

MartechView Editors -
A new IBM–NRF study shows AI shaping shopping decisions before purchase, forcing retailers to rethink discovery, trust, and data readiness.
Martech

How Pharma Marketing Can Prove ROI—and Change Care

Cristin Liberatore -
As scrutiny rises, pharmaceutical marketers are turning to data, AI and precision media to prove ROI—without losing sight of the physicians and patients they serve.
News

CES 2026: PepsiCo Taps AI Digital Twins to Reinvent Supply Chains

MartechView Editors -
At CES 2026, PepsiCo unveiled a first-of-its-kind partnership with Siemens and NVIDIA to use AI-powered digital twins to redesign plants and supply chains.
News

Amazon’s ‘Buy For Me’ Sparks Backlash From Small Brands

MartechView Editors -
Merchants say Amazon’s AI-powered “Buy For Me” tool listed their products without consent, raising concerns over brand control, data use, and reputational risk.
People

Human-in-the-Loop Isn’t a Crutch. It’s the Safety Net.

Khushbu Raval -
Talkdesk’s Kevin McNulty on why AI isn’t a magic fix for CX—and what real transformation will require in 2026 and beyond.
News

Horizon’s New OS: Because Robots Can’t Read the Room

MartechView Editors -
Horizon Media launches HorizonOS, an "open ecosystem" designed to favor human insight over the "closed loop" automation of major advertising holding companies.
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