AI and Machine Learning in Marketing

A new Optimove report shows rising consumer trust in AI-driven experiences, with most shoppers valuing speed and relevance when technology is used well.

Creative tech company Artlist launches a new AI ecosystem—including Artlist Studio and AI Toolkit—aimed at streamlining professional video production.

AirOps launches Page360, a platform that unifies SEO, analytics, and AI visibility data to help teams keep content current and competitive in AI search.

Third article in a series argues that agentic GTM systems—built on real-time decisions, not static lists—are reshaping how B2B revenue teams operate.

Meta reports $58.1B in Q4 ad revenue, fueled by strong holiday demand and AI tools, as the company prepares for deeper transformation in 2026.

Moglix launches Cognilix, an AI-led operating system for B2B procurement, committing $5 million to embed AI into enterprise supply chains.

London-based Flowla raises $2.5M to scale its AI-driven buyer journey automation, aiming to reduce manual work and execution gaps in B2B sales.

NHS-licensed platform Evaro raises $25M to expand embeddable digital healthcare services as demand for primary care outpaces capacity in the UK.

CGI forms a global alliance with OpenAI to help enterprises deploy secure, responsible AI at scale, expanding ChatGPT Enterprise and AI literacy.

As budgets tighten, AI-powered attribution is pushing consumer marketers to adopt B2B’s playbook: precision targeting, full-funnel insight, and less waste.