AI and Machine Learning in Marketing

If 2025 marked the end of AI as a differentiator, 2026 marks the end of the click as marketing’s organizing principle.

Usercentrics acquires MCP Manager, extending consent and data governance into AI workflows as companies prepare for stricter AI regulation.

RainFocus unveils RainFocus Nexus, an AI collaboration framework designed to automate and govern event marketing workflows at scale.

A new industry report finds consumer goods companies prioritizing unified platforms and clean data as they prepare to deploy AI at scale.

Aithon introduces an AI-native go-to-market platform designed to help financial services vendors sell into banks and insurers with audit-ready intelligence.

As AI reshapes search and discovery, brands can no longer avoid comparisons. Visibility now depends on structured, comparative content built for generative engines.

ServiceNow expands its partnership with OpenAI to deliver agentic AI, speech-to-speech experiences, and faster enterprise automation at scale.

Parloa secures $350M in Series D funding led by General Catalyst, boosting its valuation to $3B and accelerating global expansion of its AI agent platform.

impact.com posts record growth in 2025 as brands move from ads to partnerships, fueled by creators, AI innovation, and global expansion.

FLock.io introduces FOMO, a decentralised AI launchpad that rewards model creators with crypto and aims to undercut Big Tech pricing.