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Casper
Tuesday, April 21, 2026
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AI and Machine Learning in Marketing

ServiceNow Links Up with Microsoft to Tame AI Agents

ServiceNow and Microsoft join forces to orchestrate and govern AI agents across 365 and Now Platform, turning everyday work into secure, enterprise-grade automation.

Emberos Uses AI Signals to Predict Box Office 10 Days Early

Emberos proves “Share of Prompt” can forecast sales with 92% accuracy, showing AI visibility beats traditional tracking and may become the next big demand signal.

CMOs Under the Microscope: Brand vs. Performance

NIQ finds CMOs squeezed: flat budgets and ROI scrutiny cut brand spend as AI, retail media and fractured data reshape 2026 planning.

AI Song Detector Takes Aim at Fake Tracks

Vobile’s new AI Song Detector helps DSPs and music groups identify AI-generated tracks with precision—protecting creators, copyrights, and the future of music.

Rivvit Unveils AI Analyst to Make Investment Data Conversational

Rivvit launches its AI-powered virtual analyst, letting investment teams query portfolios and documents in plain language—built on a secure, trusted data foundation.

Google’s Gemini 3.0 Leaps Into the Agentic AI Era

Google launches Gemini 3.0 with “Deep Think” and autonomous agent abilities, aiming to outpace OpenAI and prove AI can deliver real revenue—not just hype.

Salesforce Seals Informatica Deal to Power Agentic AI

Salesforce acquires Informatica, unifying data, governance, and metadata to fuel safer, smarter, enterprise-scale AI agents across the Agentforce 360 platform.

WARC Warns: 2026 Marketing Faces a New Era of Uncertainty

WARC’s 2026 outlook shows marketers navigating tariffs, shaky consumers, “crapification,” creator risks, and the rise of GEO as AI reshapes the fundamentals.

Guidoio Raises €3.5M to Reinvent Italy’s Driving Schools

Milan-based Guidoio secures €3.5M to scale its fully digital driving school, offering AI-powered study paths, smart lesson booking, and a modern licensing experience.

Progress Unveils the First Truly Generative CMS

Progress debuts Sitefinity’s agentic RAG CMS, transforming static sites into real-time, hyper-personalized, AI-verified digital experiences powered by trusted content.

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