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AI and Machine Learning in Marketing

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Amplitude Buys InfiniGrow to Expand Revenue Analytics

MartechView Editors -
Amplitude acquires InfiniGrow to bring AI-powered revenue analytics to marketers, turning dashboards into actionable insights that drive measurable growth.
Featured Posts

Data Didn’t Fail Marketing. The Question Did.

Dean de la Peña -
As marketing drowns in data, growth depends on shifting from demographics to motivation—and using AI to turn complexity into clarity.
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WPP Launches AI Agent Hub to Scale Marketing Expertise

MartechView Editors -
WPP unveils Agent Hub on WPP Open, deploying AI agents trained on decades of proprietary data to support clients and 100,000 employees worldwide.
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Walmart Brings AI Shopping Directly Into Google Gemini

MartechView Editors -
Walmart and Google unveil a new AI-powered shopping experience inside Gemini, blending personalization, fast delivery, and real-time retail intelligence.
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Talkdesk Report Shows AI Saved Shoppers Hours

MartechView Editors -
A Talkdesk survey finds 89% of U.S. shoppers used AI during the holidays, saving hours—but trust and transparency now shape brand loyalty.
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StackAdapt Report: AI and Simplicity Separate Winners

MartechView Editors -
StackAdapt’s 2026 report finds marketers who unify channels, consolidate tech, and apply AI pragmatically are pulling ahead in programmatic advertising.
News

NRF 2026: Google Cloud Unveils Gemini AI to Fuse Shopping, Service

MartechView Editors -
At NRF 2026, Google Cloud launches Gemini Enterprise for CX, uniting shopping and customer service with agentic AI for retailers and restaurants.
Featured Posts

The AI Maturity Gap Holding Modern Marketing Back

Eleanor Hecks -
From pilot projects to performance engines, the AI maturity model shows how marketers can turn experimentation into measurable, scalable growth.
Featured Posts

CES 2026: The Year “Physical AI” Claimed the Real World

Khushbu Raval -
From LG’s CLOiD to agentic commerce, CES 2026 marked the end of AI as a chatbot and its birth as a physical neighbor—a Martechview analysis by our editors.
Featured Posts

CX Is Noisy. Human Connection Cuts Through

Khushbu Raval -
An in-depth conversation with Adrian Swinscoe on CX myths, agentic AI, and why trust, outcomes, and human connection will define customer experience in 2026.
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