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AI and Machine Learning in Marketing

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CES 2026: PepsiCo Taps AI Digital Twins to Reinvent Supply Chains

MartechView Editors -
At CES 2026, PepsiCo unveiled a first-of-its-kind partnership with Siemens and NVIDIA to use AI-powered digital twins to redesign plants and supply chains.
News

Amazon’s ‘Buy For Me’ Sparks Backlash From Small Brands

MartechView Editors -
Merchants say Amazon’s AI-powered “Buy For Me” tool listed their products without consent, raising concerns over brand control, data use, and reputational risk.
People

Human-in-the-Loop Isn’t a Crutch. It’s the Safety Net.

Khushbu Raval -
Talkdesk’s Kevin McNulty on why AI isn’t a magic fix for CX—and what real transformation will require in 2026 and beyond.
News

Horizon’s New OS: Because Robots Can’t Read the Room

MartechView Editors -
Horizon Media launches HorizonOS, an "open ecosystem" designed to favor human insight over the "closed loop" automation of major advertising holding companies.
News

CES 2026: Samsung’s New Projector: A Screen That Refuses to Sit Still

MartechView Editors -
Samsung unveils The Freestyle+, an AI-powered portable projector that adjusts to curtains and corners. Experience "point and play" cinema anywhere, anytime.
People

MartechView 2025 Contributors: Shaping the Future of Marketing

Khushbu Raval -
Join us in celebrating the industry’s brightest minds. Our 2025 contributors are here to guide you through the latest trends in marketing and CX, including generative AI and personalization.
Conversational AI

Can AI Fix the “Workslop” It Created?

Matt Blumberg -
As AI floods brands with off-brand “workslop,” the fix may lie in AI itself. Meet guardian agents—the watchdogs keeping generative content clean and credible.
News

Wodan AI Raises €2M to Run AI on Encrypted Data

MartechView Editors -
European startup Wodan AI secures €2 million to advance homomorphic encryption, allowing AI models to operate on sensitive data without decryption.
News

Meta Bets Big on New AI Models for 2026

MartechView Editors -
Meta is developing new image, video, and text AI models for 2026 as it tries to regain ground in an increasingly crowded AI race.
News

Agentic AI May Redraw Pharma–Doctor Engagement

MartechView Editors -
A new Doceree report predicts agentic AI will reshape how drugmakers engage clinicians—embedding intelligence directly into clinical workflows by 2027.
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