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AI and Machine Learning in Marketing

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Marketri Launches AI Accelerator for Mid-Sized Teams

MartechView Editors -
Marketri’s AI Accelerator helps mid-sized B2B marketing teams shift from scattered AI experiments to strategic, scalable, and measurable adoption.
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SurveyMonkey Launches AI Suite for Smarter Insights

MartechView Editors -
SurveyMonkey debuts AI Analysis Suite and design tools, letting users chat with data, uncover insights instantly, and create polished, on-brand surveys.
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Mendix and Snowflake Boost AI Innovation in Automotive

MartechView Editors -
Mendix deepens its Snowflake partnership to power faster app development, secure data, and drive AI-led transformation in the automotive industry.
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Birdeye Unveils Agentic AI to Revolutionize Marketing

MartechView Editors -
Birdeye launches the first Agentic Marketing Platform, empowering autonomous AI agents to handle end-to-end marketing, boosting speed, scale, and trust.
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Zefir Raises €15M to Revolutionize Real Estate with AI

MartechView Editors -
French marketplace Zefir’s AI home assistant ZIA speeds up deals, halves transaction times, and earns agents up to €100K more annually.
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Virtualitics Launches Iris: AI Boosts Defense Readiness

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Virtualitics Iris combines GenAI and mission-tuned agents to speed decision-making, enhance insight, and transform defense readiness operations.
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SAP Emarsys Taps Halon for Next-Gen Email Infrastructure

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SAP Emarsys partners with Halon to modernize email operations with composable, AI-driven infrastructure—boosting innovation, scale, and global growth.
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Amplitude Web Experimentation: Faster, Smarter Marketing Tests

MartechView Editors -
New drag-and-drop, cohort targeting, and widgets in Amplitude Web Experimentation empower marketers to test faster and optimize with AI-driven insights.
Attribution

How Retailers Are Using AI in Marketing to Drive Store Visits and Offline Sales

Khushbu Raval -
Explore how AI-powered ads are turning digital shoppers into in-store buyers, boosting foot traffic, leads, and ROI for retailers in 2025.
People

Is MarTech Headed for a Great Merger or Splintered Future? Scott Brinker Has Thoughts

Khushbu Raval -
Scott Brinker on if AI brings MarTech consolidation or deeper fragmentation, and what it means for leadership, innovation, and the new rules of marketing.
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