AI and Machine Learning in Marketing

Talkdesk’s 2025 report finds 75% of consumers plan to use AI for deals and gift ideas, but most want more transparency from retailers using the tech.

WPP launches Open Pro, a powerful AI platform that lets brands of all sizes plan, create, and publish campaigns independently with enterprise-grade precision.

DPG Media and Brand Metrics integrate brand lift tech into Ad Manager, giving advertisers in Belgium and the Netherlands easy, data-driven impact insights.

Auxia launches a unified, AI-native interface combining decisioning, insights, and content generation to simplify workflows and empower marketers with agentic AI.

Talkdesk unveils AI Agents for Insurance to automate claims, boost compliance, and deliver faster, smarter customer experiences across the policy lifecycle.

Amplitude launches its MCP server and AI Agents beta, giving AI tools like Claude real-time access to behavioral insights for faster, smarter product decisions.

From personalization to predictive insights, AI is redefining how companies adapt, compete, and build trust in a fast-changing business landscape.

Mailmodo unveils Mailmodo AI, a conversational platform that streamlines campaign planning, creation, and automation—bringing AI to every step of email marketing.

Stockholm startup Epiminds raises $6.6M to launch Lucy, a multi-agent AI system that automates end-to-end marketing and empowers agency creativity.

Highspot’s Fall Launch ’25 unveils Deal Agent—an AI-powered teammate delivering real-time, deal-specific guidance to close the gap between strategy and execution.