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AI and Machine Learning in Marketing

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AI-Powered Retail Media: Particular Audience Expands to Europe

MartechView Editors -
Particular Audience launches Europe’s first unified AI retail media platform, fueling hyper-personalized product recommendations and automation for retailers.
News

Zinrelo and TINT Merge to Form TrueLoyal

MartechView Editors -
A new company, TrueLoyal, is born from the merger of Zinrelo and TINT. The AI-powered platform unifies loyalty, community, and data to boost retention.
News

Miva Aims to Fix E-Commerce Search With AI

MartechView Editors -
Miva launches Vexture, a new AI-powered search tool that understands customer intent. The platform aims to eliminate dead-end searches and boost conversions.
News

Jivox Puts AI at the Heart of Commerce Ads

MartechView Editors -
Jivox's new platform, DaVinci Commerce, powers AI-native ads that use agentic shopping to guide a user's purchase, creating a direct creative-to-sale connection.
News

Instagram Tests Picture-in-Picture for Reels Playback

MartechView Editors -
Instagram is testing Picture-in-Picture for Reels, letting users watch videos in a floating window while multitasking across other apps.
Campaign Orchestration

Winning the Holiday Shopping Season in the US with Google, YouTube, and AI

Khushbu Raval -
Discover how Google, YouTube, and AI shape the US holiday shopping—with 4S behavior, AI tools, and creator marketing strategies driving success.
News

Klarna Launches Debit Card Across EU, Eyes UK Market

MartechView Editors -
Klarna rolls out debit card in Europe offering flexible pay options, expanding beyond BNPL as it preps for a $13-14B US IPO soon.
Martech

The 4Ps of Martech Unlocking Marketing’s Tech Revolution

MartechView Editors -
Explore the 4Ps of marketing technology—Platform, Process, People, Performance—and how they drive smarter, faster, and personalized campaigns in 2025.
Personalization and Privacy

Can Marketers Personalize Without Invading Privacy?

Eleanor Hecks -
Marketers seek a balance between ethical personalization, data security, and AI-reshaped marketing approaches without crossing privacy boundaries.
News

Screenvision Modernizes With Multi-Cloud

MartechView Editors -
A 12-week cloud migration moves Screenvision Media's core systems, improving scalability and data protection with zero business disruption.
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