AI and Machine Learning in Marketing

From tailored deals to fraud detection, AI now powers every moment of Amazon’s Black Friday—turning chaos into a seamless, predictive shopping experience.

At Advertising Week, AI met accountability and marketers made a case for simplicity. The industry may just be growing up—and getting smarter.

Generative AI is collapsing the shopper journey into one smart conversation. Here’s how brands can stay visible when discovery goes conversational.

Tata Communications and NICE team up to merge Kaleyra and CXone Mpower, creating AI-driven, hyper-personalized customer experiences across 190+ countries.

Cisco unveils Cisco IQ, an AI-driven platform that unifies insights, automation, and learning to simplify IT management and deliver predictive, personalized support.

Resonate’s Dean de la Peña explores how predictive AI replaces gut-driven marketing with precision, foresight, and creativity grounded in real consumer intent.

Agentic AI is redefining marketing automation — turning insights into action. Here’s how to prepare your stack for autonomous, intelligent decision-making.

Netcore Cloud and Google Cloud unveil the Agentic Marketing Stack, introducing autonomous AI agents to redefine real-time, data-driven marketing worldwide.

Zapier appoints Brandon Sammut as Chief People & AI Transformation Officer, redefining how businesses unite culture, talent, and AI-driven growth.

Talkdesk’s 2025 report finds 75% of consumers plan to use AI for deals and gift ideas, but most want more transparency from retailers using the tech.