Disney announced new AI-powered ad tools, metrics, and vertical video formats at CES, aiming to simplify planning, boost measurement, and improve advertiser outcomes.
Amperity unveiled its Customer Data Agent, an enterprise AI tool designed to help marketers move from insight to activation using unified customer data.
As scrutiny rises, pharmaceutical marketers are turning to data, AI and precision media to prove ROI—without losing sight of the physicians and patients they serve.
At CES 2026, PepsiCo unveiled a first-of-its-kind partnership with Siemens and NVIDIA to use AI-powered digital twins to redesign plants and supply chains.
Merchants say Amazon’s AI-powered “Buy For Me” tool listed their products without consent, raising concerns over brand control, data use, and reputational risk.
Horizon Media launches HorizonOS, an "open ecosystem" designed to favor human insight over the "closed loop" automation of major advertising holding companies.
