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AI and Machine Learning in Marketing

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Solaris Cuts 20% of Staff in Bid to Become AI-Native

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German fintech Solaris is eliminating 80 roles as new CEO Steffen Jentsch pivots the BaaS provider toward an AI-native banking model backed by Japan's SBI Group.
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Gap Bets on Google Gemini to Reinvent How America Shops

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Gap becomes the first major fashion retailer to enable direct checkout within Google's Gemini AI platform, signalling a fundamental shift in how consumers discover and buy.
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UiPath and Deloitte Launch AI-Powered ERP Automation Tool

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UiPath, Deloitte have expanded their alliance with an agentic ERP offering that uses AI orchestration to automate complex enterprise workflows from end to end.
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Thryv Launches AI Tool to Automate Small Business Sales

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Thryv has launched AI Lead Flow, a platform combining marketing visibility and sales automation for small businesses, from first online search to closed deal.
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Google Brings Gemini AI Into Its Marketing Platform

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Google is integrating its Gemini AI models into Google Marketing Platform, adding predictive audience tools, live sports inventory and an AI campaign management assistant.
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Wikifarmer Raises $7.7 Million to Build AI Farm Trade OS

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Wikifarmer has raised $7.7 million to expand its AI-powered agricultural marketplace, aiming to digitize the full lifecycle of global food trade from pricing to payments.
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Starling Bank Launches AI Assistant for Daily Banking

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Starling Bank has launched an agentic AI assistant that uses voice and natural language to manage savings, bill payments and budgeting on behalf of its customers.
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Qualtrics Launches AI Tools to Close the CX Action Gap

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Qualtrics has announced new AI-powered CX capabilities at X4, helping organizations move from feedback collection to real-time action across every channel.
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Fast Simon Adds Real-Time Product Performance Insights

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Fast Simon's AI platform now tells merchandisers in real time which products are succeeding, overexposed, or underperforming — and what each decision is costing them.
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European Social Platform eYou Raises €300K to Fight Fake News

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European startup eYou has raised €300,000 in pre-seed funding to launch a social platform with built-in AI fact-checking and algorithm transparency, ahead of a May 2026 debut.
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