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AI and Machine Learning in Marketing

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Marketing Has a Confidence Paradox Problem: Incubeta

MartechView Editors -
A new Incubeta report finds 70% of marketing leaders believe their budgets are working — while 41% admit a portion isn't delivering. The gap is widening.
News

KERV.ai Launches AI Tool to Match Ads to Video Moments

MartechView Editors -
The ad industry has spent decades interrupting content. KERV.ai is making a calculated bet that the smarter play is to disappear into it.
People

The CIO Who Says Governance Can Actually Speed Up AI

Khushbu Raval -
Optimizely's CIO makes the case that responsible AI isn't a brake on innovation — it's the only thing that makes innovation last.
Martech

Peak Martech? The Landscape Has Plateaued, but the Real Story Lies Beneath

Khushbu Raval -
After 15 years of relentless expansion, the marketing technology landscape has hit a plateau. At MartechDay 2026, Scott Brinker and Frans Riemersma explained why the flat headline masks the industry's most significant structural shift in history.
News

Brands Must Now Market to Machines, Not Just People

MartechView Editors -
As AI becomes the gatekeeper of discovery and commerce, a new framework urges marketers to think beyond human audiences.
Adtech

Your PR Strategy Was Built for a Newsroom That No Longer Exists

Doug Simon -
Thirty-seven percent of TV producers now use AI to identify stories to cover. For brands still pitching the old way, the window to catch up is closing fast.
News

Minty Brings Cashback Offers Inside ChatGPT Chats

MartechView Editors -
As AI-driven discovery reshapes how consumers find and evaluate products, cashback platform Minty is betting that purchase decisions now happen in chat.
News

Appian Brings Structure to AI Agents in the Enterprise

MartechView Editors -
As enterprises struggle to move AI from experiment to production, Appian is betting that process structure — not more powerful models — is the missing ingredient.
News

Adobe Acquires Semrush to Win the AI Search Battle

MartechView Editors -
As AI agents become the new search engine, Adobe is betting that owning the discoverability layer — from traditional SEO to agentic search — is the next frontier in marketing.
News

TripleLift Launches AI Layer to Unify Ad Buying

MartechView Editors -
As adtech fills up with one-off AI features, TripleLift is betting that connecting every part of the ad transaction beats optimizing any single piece of it.
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