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AI and Machine Learning in Marketing

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Salesforce and Anthropic Launch ‘Claudeforce’ Deal

MartechView Editors -
Salesforce and Anthropic have expanded their partnership with Claudeforce, embedding Claude's reasoning directly into Salesforce's CRM data and workflows.
News

Optimizely Gives Marketers AI Coworkers, Not Just Tools

MartechView Editors -
Optimizely has launched Virtual Teammates, AI personas with defined roles and permissions that work alongside marketers rather than waiting for prompts.
News

Companies Are Deploying AI in CX Faster Than It Works: Talkdesk

MartechView Editors -
A new Talkdesk report finds 98% of companies have deployed AI in customer experience, but only 15% can orchestrate it to actually resolve issues.
News

Auxia Launches AI Agents to Run Marketing Campaigns

MartechView Editors -
Auxia's new Agent Studio lets AI agents plan and launch marketing campaigns, as the company reports 200 billion personalization decisions delivered.
Adtech

Audiences Can Tell What’s Real. Can Your Brand?

Kate Rourke -
Getty Images' Kate Rourke breaks down 2026's mid-year creative trends in AI, authenticity and sport — and what APAC audiences are rewarding.
News

Rain Launches Coalition to Shape Rules for AI Payments

MartechView Editors -
Rain has formed the Agentic Payments Alliance with Visa, Mastercard, Circle and 20-plus others to help set standards for AI agent commerce.
News

IAB Releases Version 2 of Its AI Disclosure Framework

MartechView Editors -
IAB has released Version 2 of its AI disclosure framework, offering advertisers a shared standard as U.S., EU and Asian regulators tighten rules.
Loyalty

When AI Agents Do the Shopping, Who Wins Loyalty?

Denise Holt -
As AI assistants start booking and buying on customers' behalf, loyalty programs invisible to them risk losing every deal without ever knowing it.
News

SurveyMonkey Launches Feedback Plugin Inside ChatGPT

MartechView Editors -
SurveyMonkey's new ChatGPT plugin lets teams create surveys, analyze responses, and surface real feedback data without leaving the chat.
News

Klaviyo Opens Asia Headquarters in Singapore Amid AI Shift

MartechView Editors -
Klaviyo has opened its Asia headquarters in Singapore, backed by new research showing AI is already reshaping how shoppers there buy and browse.
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