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AI and Machine Learning in Marketing

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Patagonia Names Amanda Calder-McLaren as EMEA Marketing Chief

MartechView Editors -
Amanda Calder-McLaren brings nearly two decades of outdoor and apparel industry experience to a newly created role that unites brand storytelling with environmental and social impact work.
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AEON360 Taps Google Cloud to Build AI-Driven Retail

MartechView Editors -
The partnership aims to stitch together AEON's retail, finance, and lifestyle data into a single intelligent system — so shoppers never have to start their journey over again.
Martech

Three Myths That Are Keeping Brands Away From AI

Paul Sobel -
Most brands already have what it takes to start using AI-powered marketing tools — they just don't know it yet.
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Is Your CRM Making Your Customer Service Worse?

Shakira Talbot -
Businesses across EMEA continue to invest in AI and CRM, yet customers remain on hold, repeat themselves, and leave dissatisfied. The issue lies not with the technology, but with the underlying systems supporting it.
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TELUS Digital to Debut Agentic AI at Adobe Summit

MartechView Editors -
The Adobe Gold Partner aims to solve the "activation gap," using real-time orchestration to move customer insights from transcripts to personalized web experiences in...
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Southwest Taps New Executives to Modernize Digital Journey

MartechView Editors -
The Dallas-based airline also appoints Nandika Suri to oversee the Rapid Rewards loyalty program, signaling a shift toward tech-driven customer retention.
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Lenovo, Konecta Target IT Outsourcing with New AI Workplace Alliance

MartechView Editors -
The partnership seeks to overhaul internal corporate support by applying consumer-grade customer service standards to the global enterprise workforce.
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HubSpot Debuts AI Tools to Reclaim Shrinking Search Reach

MartechView Editors -
Moving beyond generic LLMs, the CRM leader integrates "Answer Engine Optimization" and autonomous prospecting to combat a 27% drop in traditional search traffic.
News

Gupshup Debuts Superagent to Automate the Path to Profits

MartechView Editors -
Moving beyond simple chatbots, the new autonomous "full-stack" agent aims to handle everything from infrastructure provisioning to transaction processing.
News

ServiceNow Makes AI Standard Across All Products

MartechView Editors -
With its new Context Engine and open developer tools, the enterprise software giant is betting that unified AI infrastructure will outpace a market crowded with patchwork solutions.
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