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AI and Machine Learning in Marketing

Conversational AI

Your AI Chatbot Knows More Than Your Marketing Team

Dan Flores -
Attractions using AI agents are sitting on a goldmine of visitor intent data. Franklin Park Conservatory shows what happens when you actually listen.
News

Google’s Fourth of July Ad Imagines AI at Independence Hall

MartechView Editors -
Google's new Fourth of July commercial imagines the Founding Fathers drafting the Declaration of Independence using Google Workspace and Gemini AI.
News

Consumers Are Starting to Let AI Shop on Their Behalf: Zeta Global

MartechView Editors -
New Zeta Global research finds parents are leading the shift toward agentic commerce, with 43% willing to let AI make purchases within a set budget.
People

HubSpot’s Aja Frost on Marketing in the Age of AI Search

Khushbu Raval -
HubSpot's Aja Frost on why the website is now the last stop on the buyer journey, what AI has done to paid media, and the tension of selling AI to marketers.
News

Talkdesk Launches Agent Builder to Speed AI Deployment

MartechView Editors -
Talkdesk Agent Builder lets teams create, test, and validate AI customer service agents using plain language, compressing weeks of work into hours.
News

Contentful Launches Palmata to Fix AI Brand Reputation

MartechView Editors -
Contentful's new Palmata platform helps brands understand and improve how AI answer engines represent them, with launch partners including Box and The Atlantic.
Featured Posts

AI Ads Will Win Only If They Earn Consumer Trust

Nataly Kelly -
A new survey finds consumers are open to AI advertising but expect brands to prioritize trust, transparency, and context over aggressive targeting.
News

BlueConic Acquires Blueshift to Expand AI Marketing

MartechView Editors -
BlueConic has acquired Blueshift to combine customer data, AI decisioning, and cross-channel marketing into a unified platform for B2C brands.
News

Aurasell Launches No-Code AI Agent Builder

MartechView Editors -
Aurasell has launched Agent Builder, a no-code capability that enables GTM teams to create AI-powered workflows using unified customer data.
News

DoubleVerify Brings AI Ad Optimization to Meta, TikTok

MartechView Editors -
DoubleVerify expands its AI-powered Authentic AdVantage platform to Meta and TikTok, helping advertisers improve media quality, efficiency, and campaign performance.
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