AI and Machine Learning in Marketing

Agentic systems are poised to lower the cost of cross-platform media buying — and turn always-on experimentation from a luxury into a standard operating model.

From Starbucks retiring its NomadGo inventory AI to Dove's pledge against AI-generated images, brands are discovering that the most powerful marketing move in 2026 is being visibly, defiantly human.

Sprinklr acquires ViralMoment's AI video intelligence to help brands decode TikTok, Reels, and YouTube — not just written customer feedback.

Kopa.ai lands €2M seed funding to build an agentic AI platform that runs e-commerce operations — from campaigns to inventory — autonomously.

Singapore's Adzymic unveils AgenX, an agentic ad platform that generates brand-compliant creatives autonomously — with Cathay Pacific among early adopters.

Data consent has moved off the legal team's desk and onto the CMO's desk. In the age of AI, how brands handle data is their brand strategy.

Madhive launches Maverick AI agents to automate planning, activation, and optimization for local advertising campaigns at scale.

Google unveils new AI-powered advertising tools designed for conversational search, agentic marketing and commerce experiences.

As AI floods the internet with low-cost content, PR and marketing teams are being forced to rebuild trust through authenticity and transparency.

ComplyAdvantage moves its payment screening tool onto its AI-native Mesh platform, promising faster sanctions checks across bank, card, remittance and crypto rails.