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AI and Machine Learning in Marketing

Martech

Brands Turn First-Party Data Into Revenue

Grigori Melnik -
As privacy tightens and AI advances, brands are transforming first-party data from a marketing tool into a scalable, revenue-generating asset.
News

TELUS Digital Pushes Telecom AI Beyond Pilots

MartechView Editors -
TELUS Digital says it processed 2 trillion AI tokens in 2025, showcasing production-scale telecom AI at MWC 2026 with NVIDIA and F3 Networks.
News

Talkdesk Expands Agentic AI Across Channels

MartechView Editors -
Talkdesk launches Automation Flows and extends Autopilot to email, aiming to automate cross-system workflows and complex customer interactions.
News

Many Loyal Shoppers Feel Overlooked, Survey Says

MartechView Editors -
A GetResponse survey finds most consumers believe brands value new customers more than loyal ones, despite retention spending rising.
News

JARS Digital Joins Brandi AI Partnership

MartechView Editors -
JARS Digital partners with Brandi AI to help brands improve visibility and credibility in AI-generated answers and generative search platforms.
People

Retail’s AI Reckoning Is About Revenue — Not Robots

Khushbu Raval -
AI is transforming retail customer experience from a cost center into a revenue engine, says Talkdesk’s Michael Klein, as brands rethink automation and loyalty.
News

Stravito Debuts Deep Research AI Agent

MartechView Editors -
Stravito upgrades its AI Assistant with a Deep Research Agent designed to deliver fully sourced, analyst-level answers for strategic decisions.
News

Digital Remedy Unveils Echo Measurement Platform

MartechView Editors -
Digital Remedy launches Echo, a unified platform designed to measure cross-channel media performance and reduce fragmented attribution reporting.
News

AI Assistants Reshape Brand Control Online

MartechView Editors -
Hostinger analysis of 66.7B bot interactions finds AI assistants expanding rapidly, even as companies block training bots and lose control of brand context.
Personalization and Privacy

From AI Vision to Retail Personalization at Scale

Jeff Baskin -
Why retailers struggle to scale personalization—and how AI, connected data and aligned execution can turn strategy into measurable results.
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