Campaign Orchestration

Zapier appoints Brandon Sammut as Chief People & AI Transformation Officer, redefining how businesses unite culture, talent, and AI-driven growth.

Talkdesk’s 2025 report finds 75% of consumers plan to use AI for deals and gift ideas, but most want more transparency from retailers using the tech.

From Fanta’s horror icons to Dunkin’s spider donuts, the best Halloween campaigns of 2025 proved October is the year’s boldest marketing playground.

Auxia launches a unified, AI-native interface combining decisioning, insights, and content generation to simplify workflows and empower marketers with agentic AI.

Talkdesk unveils AI Agents for Insurance to automate claims, boost compliance, and deliver faster, smarter customer experiences across the policy lifecycle.

Explore the top 2025 holiday shopping campaigns in Europe—Sainsbury’s, McDonald’s, John Lewis, Coca-Cola, and LEGO showcase creative festive brilliance.

American Eagle's controversial Sydney Sweeney ad sparks 26% stock surge, driving 700K new customers and 40 billion impressions, boosting brand momentum.

Discover how Google, YouTube, and AI shape the US holiday shopping—with 4S behavior, AI tools, and creator marketing strategies driving success.

OpenX integrates S&P Global Mobility’s Polk Automotive to offer precise, real-time campaign measurement and targeting for automotive marketers.

Colleges struggle with enrollment due to siloed systems and lack of integration. Success needs a clear operational plan that unifies teams, data, and processes.