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Thursday, May 21, 2026
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Campaign Orchestration

CX

The Attention Equation: Shifting Focus from Quantity to Quality

Khushbu Raval -
McKinsey’s “Attention Equation” urges media leaders to shift focus from quantity to quality of attention—unlocking deeper engagement and smarter monetization.
News

ActiveCampaign Launches WhatsApp-First Automation

MartechView Editors -
ActiveCampaign introduces WhatsApp Messaging for marketing and sales automation, driving engagement with no-code workflows and real-time insights.
News

Auxia’s AI Analyst Agent Unlocks Campaign “Why” Instantly

MartechView Editors -
Auxia launches enhanced Analyst Agent: AI-powered, natural language insights for marketing teams. Understand campaign performance and uncover hidden patterns.
News

7-Eleven Rolls Out Culture-Driven Ad Campaign

MartechView Editors -
7-Eleven's new 'Roll-Up & Refuel' campaign spotlights skate and car culture, celebrating loyal fans with deals, merch, and fuel for every lifestyle.
Campaign Orchestration

The New Rules of Crisis Communication: Lessons from Global Tech Brands

Edward Barnfield -
Discover why traditional crisis PR fails in today's rapid-fire world. Learn how tech companies master real-time responses, prepare for the unpredictable, and leverage AI to stay ahead.
News

DoorDash Fights “Summer Scaries” with 90s Horror

MartechView Editors -
DoorDash's new campaign taps 90s horror nostalgia & stars Freddie Prinze Jr., and Rachael Leigh Cook to tackle summer budget fears with DashPass savings.
News

Jennifer Aniston Back for Smartwater: Coke’s AI-Powered Marketing

MartechView Editors -
Jennifer Aniston rejoins Smartwater in a new campaign. Discover how Coca-Cola is transforming its marketing with data, culture, and thoughtful AI integration.
News

Budweiser Kicks Off FIFA Club World Cup 2025™ Campaign

MartechView Editors -
Budweiser unveils "Celebration in the Making" for FIFA Club World Cup 2025™, bringing back "Bring Home The Bud" and new LTO packaging.
News

Celsius Launches “Live. Fit. Go.” Campaign

MartechView Editors -
Celsius broadens its appeal beyond athletes with new "Live. Fit. Go." campaign, targeting diverse active lifestyles for global growth.
News

Sprite Launches Bold New Flavor: Sprite + Tea

MartechView Editors -
Inspired by a viral TikTok trend, Sprite + Tea blends soda with tea for a fresh twist. Two varieties are available in the U.S. and Canada through October.
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