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Campaign Orchestration

Campaign Orchestration

Winning the Holiday Shopping Season in the US with Google, YouTube, and AI

Khushbu Raval -
Discover how Google, YouTube, and AI shape the US holiday shopping—with 4S behavior, AI tools, and creator marketing strategies driving success.
News

OpenX and Polk Launch Auto Campaign Measurement

MartechView Editors -
OpenX integrates S&P Global Mobility’s Polk Automotive to offer precise, real-time campaign measurement and targeting for automotive marketers.
Martech

Why Enrollment Systems Fail Without an Operational Blueprint

Marcelo Parravicini -
Colleges struggle with enrollment due to siloed systems and lack of integration. Success needs a clear operational plan that unifies teams, data, and processes.
News

Mobiquity Unveils CMOne: An AI CMO for 24/7 Marketing

MartechView Editors -
Mobiquity launches CMOne, a fully agentic AI platform unifying content, ads, and engagement into one autonomous marketing command center.
News

Amplified Debuts Creative Testing AI for Faster, Smarter Ad Insights

MartechView Editors -
Amplified unveils a self-service Creative Testing AI, offering predictive attention insights and creative recommendations in under 24 hours.
CX

The Attention Equation: Shifting Focus from Quantity to Quality

Khushbu Raval -
McKinsey’s “Attention Equation” urges media leaders to shift focus from quantity to quality of attention—unlocking deeper engagement and smarter monetization.
News

ActiveCampaign Launches WhatsApp-First Automation

MartechView Editors -
ActiveCampaign introduces WhatsApp Messaging for marketing and sales automation, driving engagement with no-code workflows and real-time insights.
News

Auxia’s AI Analyst Agent Unlocks Campaign “Why” Instantly

MartechView Editors -
Auxia launches enhanced Analyst Agent: AI-powered, natural language insights for marketing teams. Understand campaign performance and uncover hidden patterns.
News

7-Eleven Rolls Out Culture-Driven Ad Campaign

MartechView Editors -
7-Eleven's new 'Roll-Up & Refuel' campaign spotlights skate and car culture, celebrating loyal fans with deals, merch, and fuel for every lifestyle.
Campaign Orchestration

The New Rules of Crisis Communication: Lessons from Global Tech Brands

Edward Barnfield -
Discover why traditional crisis PR fails in today's rapid-fire world. Learn how tech companies master real-time responses, prepare for the unpredictable, and leverage AI to stay ahead.
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