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Sprite Surpasses Pepsi with ‘Obey Your Thirst’ Comeback

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Sprite climbs to No. 3 in U.S. soda sales, driven by its revived “Obey Your Thirst” campaign and bold partnerships with rising stars in sports and music.
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Pepsi, Beckham Reunite for ‘Thirsty For More’

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Pepsi teams up with David Beckham for a bold new global campaign that celebrates joy, passion, and doing what you love because it's never a waste.
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Canva’s Visual Suite 2.0: AI-Powered Design Overhaul

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Canva launches Visual Suite 2.0 with AI tools: unified design, Magic Insights, and Code. Streamline marketing with integrated visuals and productivity.
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5 Underrated Tools to Boost Your B2B PPC Performance

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Discover five powerful yet underrated tools to optimize your B2B PPC campaigns, improve conversions, and maximize ROI. Elevate your PPC strategy today!
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UK Creatives Fight AI Content Theft with ‘Make it Fair’

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The UK’s creative industries launched 'Make it Fair' to oppose AI firms using content without permission as the government is considering weakening copyright laws.
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Coca-Cola Enters Prebiotic Soda Market with Simply Pop

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Coca-Cola launches Simply Pop, a fruit-forward prebiotic soda with gut health benefits, targeting Gen Z and millennials with a bold, experiential marketing push.
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Snappy Kraken Unveils Enterprise Hub and Enhanced Campaigns App

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Snappy Kraken launches the Enterprise Hub and revamped Campaigns App, offering AI-driven insights, streamlined marketing, and scalable growth for financial advisors.
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MNC Acquires Grwth to Create All-in-One Challenger Brand Hub

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MNC acquires Grwth, combining media, advisory, and venture funding for challenger brands. The new group will deploy capital and offer data-powered market insights.
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Marvia Launches Social Campaigns for Hyperlocal Ad Automation

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Marvia unveils Social Campaigns, the first solution for hyperlocal social media management, enabling brands to create and distribute targeted campaigns at scale.
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Klook Secures $100M to Transform Asia-Pacific Travel in 2025

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Klook, led by Vitruvian Partners, raises $100M to expand its reach, enhance AI-driven services, and redefine travel experiences for next-gen travelers in APAC.
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