Campaign Orchestration

Celsius broadens its appeal beyond athletes with new "Live. Fit. Go." campaign, targeting diverse active lifestyles for global growth.

Inspired by a viral TikTok trend, Sprite + Tea blends soda with tea for a fresh twist. Two varieties are available in the U.S. and Canada through October.

Sprite climbs to No. 3 in U.S. soda sales, driven by its revived “Obey Your Thirst” campaign and bold partnerships with rising stars in sports and music.

Pepsi teams up with David Beckham for a bold new global campaign that celebrates joy, passion, and doing what you love because it's never a waste.

Canva launches Visual Suite 2.0 with AI tools: unified design, Magic Insights, and Code. Streamline marketing with integrated visuals and productivity.

Discover five powerful yet underrated tools to optimize your B2B PPC campaigns, improve conversions, and maximize ROI. Elevate your PPC strategy today!

The UK’s creative industries launched 'Make it Fair' to oppose AI firms using content without permission as the government is considering weakening copyright laws.

Coca-Cola launches Simply Pop, a fruit-forward prebiotic soda with gut health benefits, targeting Gen Z and millennials with a bold, experiential marketing push.

Snappy Kraken launches the Enterprise Hub and revamped Campaigns App, offering AI-driven insights, streamlined marketing, and scalable growth for financial advisors.

MNC acquires Grwth, combining media, advisory, and venture funding for challenger brands. The new group will deploy capital and offer data-powered market insights.