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Campaign Orchestration

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Brands Still Undervalue Valentine’s Day in 2025, Omnisend Finds

MartechView Editors -
Omnisend data shows many brands skipped Valentine’s campaigns in 2024 despite the holiday driving 20% of Q1 revenue. Will 2025 see a shift in strategy?
News

USIM Partners with IRIS.TV to Boost Precision in CTV Campaigns

MartechView Editors -
USIM teams up with IRIS.TV to enhance CTV campaigns using AI-driven video-level data, enabling precise targeting, emotional alignment, and measurable ad performance.
Campaign Orchestration

Cracking the PR Code: Why Your Best Stories Are Hiding in Your Data

Rebecca Peel -
Learn how to identify trends, craft compelling narratives, and secure valuable backlinks by leveraging your unique data insights.
CX

Amazon’s Black Friday Magic: Behind the Scenes

Khushbu Raval -
Uncover the secrets behind Amazon's Black Friday success: logistics, AI, and the relentless pursuit of seamless delivery.
News

VisitIQ Boosts Campaign Personalization with New Features

MartechView Editors -
VisitIQ's new features, like in-market signals and geographic insights, help marketers run targeted campaigns that drive higher sales conversions.
Featured Posts

Amazon’s Holiday Campaign: A Touch of Nostalgia and Tech

MartechView Editors -
Amazon's 2024 holiday campaign blends heartwarming storytelling with tech-driven, immersive shopping experiences for a festive season to remember.
News

Pinterest Introduces Performance+ Ad Campaign Suite

MartechView Editors -
Pinterest introduces new AI and automation tools to enhance ad performance, targeting, and budgeting. 
News

Holiday Shopping Forecast: Strong Growth and Shifting Trends

MartechView Editors -
Adobe predicts a record holiday season with higher spending and a shift to mobile shopping. Trends, spending patterns, and inflation's impact on purchases.
News

Betterment Launches Campaign to Boost Brand Awareness

MartechView Editors -
Betterment has launched a brand awareness campaign featuring professional athletes to target millennial investors and increase visibility.
News

InMarket, TikTok Partner for Enhanced Campaign Measurement

MartechView Editors -
InMarket's LCI platform helps TikTok advertisers optimize ROAS with performance insights, boosting TikTok’s role as a top platform for brand engagement.
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