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consumer behavior

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TikTok Shop Is America’s Fastest-Growing Storefront

MartechView Editors -
Interest in Temu, Shein, and AliExpress is rising too — even as tariffs climb.
News

Price Has Replaced Brand Loyalty at the Grocery Store

MartechView Editors -
A new Zappi survey finds 70% consumers now prioritize price over brand when buying food and beverages, as inflation reshapes how Americans shop for groceries.
CX

When a Logo Changes Everything — and Nothing

Khushbu Raval -
From Tropicana's $35 million mistake to Burberry's heritage revival, the psychology behind brand design has less to do with aesthetics than with trust.
News

APAC Consumers Lose Trust in AI-Generated Brand Content

MartechView Editors -
New Klaviyo research finds only 5% of APAC shoppers fully trust AI-generated brand content, as "AI slop" emerges as the top threat to consumer loyalty.
News

AI Use Rises, but Consumers Want Control

MartechView Editors -
Shift survey finds AI adoption growing fast, but consumers demand stronger privacy protections, transparency and control over AI systems.
Martech

Marketing That Predicts, Not Reacts

Dean de la Peña -
Resonate says predictive AI—grounded in values and real-time signals—can forecast consumer behavior and turn marketing from guesswork into measurable growth.
News

Nearly 1 in 4 U.S. Consumers Cut Gift Spending

MartechView Editors -
A new Omnisend survey finds 23% of U.S. consumers have reduced holiday gifting, yet online spending is rising due to inflation and higher shipping costs.
News

Gen Digital, Equifax Deepen Consumer Data Alliance

MartechView Editors -
Gen Digital and Equifax expand their partnership to combine financial data and digital tools, delivering personalized identity protection and financial wellness services.
Featured Posts

AI Marketing Needs More Than Behavioral Data

April Miller -
Relying only on behavioral data limits AI marketing. Integrating context, intent, and human insight creates smarter, more trusted, and more effective campaigns.
News

NRF 2026: Google Cloud Unveils Gemini AI to Fuse Shopping, Service

MartechView Editors -
At NRF 2026, Google Cloud launches Gemini Enterprise for CX, uniting shopping and customer service with agentic AI for retailers and restaurants.
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