consumer behavior

Shift survey finds AI adoption growing fast, but consumers demand stronger privacy protections, transparency and control over AI systems.

Resonate says predictive AI—grounded in values and real-time signals—can forecast consumer behavior and turn marketing from guesswork into measurable growth.

A new Omnisend survey finds 23% of U.S. consumers have reduced holiday gifting, yet online spending is rising due to inflation and higher shipping costs.

Gen Digital and Equifax expand their partnership to combine financial data and digital tools, delivering personalized identity protection and financial wellness services.

Relying only on behavioral data limits AI marketing. Integrating context, intent, and human insight creates smarter, more trusted, and more effective campaigns.

At NRF 2026, Google Cloud launches Gemini Enterprise for CX, uniting shopping and customer service with agentic AI for retailers and restaurants.

From LG’s CLOiD to agentic commerce, CES 2026 marked the end of AI as a chatbot and its birth as a physical neighbor—a Martechview analysis by our editors.

Disney announced new AI-powered ad tools, metrics, and vertical video formats at CES, aiming to simplify planning, boost measurement, and improve advertiser outcomes.

UK-based social app Cliq has secured a seven-figure investment to expand globally, betting on real-world connections over endless scrolling.

Brand Metrics unveiled SDK-free interactive CTV measurement at CES, signaling a shift toward scalable, real-world brand measurement on connected TV.