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Customer Experience (CX)

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The Boda Group Acquires 40% Stake in Kaptive CX

MartechView Editors -
The Boda Group acquires a 40% stake in customer experience consultancy Kaptive CX, aiming to boost growth and enhance client retention strategies.
News

Intermedia Unveils UC and CX Integration in Microsoft Teams

MartechView Editors -
Intermedia introduces the first fully embedded UC and contact center solution within Microsoft Teams, enhancing productivity and customer experience in a single platform.
News

Kasasa Partners with MANTL for Superior Digital Banking

MartechView Editors -
Kasasa and MANTL join forces to offer innovative banking products and seamless account origination, empowering financial institutions to grow and compete.
News

Customer Frustration and Friction Drive Conversion Decline

MartechView Editors -
Contentsquare's 2025 report highlights the rise in customer frustration and friction, impacting conversion rates despite higher digital ad spend and increased reliance on paid channels.
News

Boost.ai Launches AI Agent for Sage to Enhance Support

MartechView Editors -
Boost.ai partners with Sage to provide an AI-powered support agent, offering 24/7 service for Sage 50 Accounting users in Canada and improving customer experience.
Customer Data Platform (CDP)

How Companies Can “Own the Moment” with Real-Time Customer Data

Heidi Bullock -
Unlock customer potential with real-time data. CDPs unify and activate data for personalized experiences, driving growth and lasting relationships.
Martech

Marketing in 2025: Shifts, AI, and Gen Z

Jennifer McAdams -
Explore how consumer behavior, AI evolution, and Gen Z's influence reshaped marketing in 2024. Learn about adapting to new realities, leveraging AI effectively, and building empowered teams.
News

Travelport: 2025 Trends Shape Travel Retail

MartechView Editors -
Travelport's 2025 Report highlights trends: transparency, simplicity, subscriptions, AI innovation, and partnerships. Thrive in the evolving travel landscape!
News

Booking.com Boosts Asia Payments with Antom

MartechView Editors -
Booking.com partners with Antom to offer diverse payment options across 8 Asian markets. This will cater to local preferences and empower smaller travel businesses.
News

Antavo: AI Key to Loyalty Success in 2025

MartechView Editors -
Antavo's 2025 Loyalty Report shows AI transforming programs, enhancing CX, boosting ROI, and driving satisfaction. Insights from 2,600 execs and 10,000 consumers!
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