Customer Experience (CX)

Experts predict 2026 marketing will be shaped by agentic AI, trust-driven strategies and human judgment, as AI replaces tasks, not talent.

Pepsi brings back the Pepsi Challenge for Super Bowl LX, starring a polar bear and touting Pepsi Zero Sugar’s growth in a playful jab at Coke Zero.

Antavo’s 2026 report finds marketers devote 51.5% of budgets to loyalty and CRM, with satisfaction and ROI reaching record highs.

Crocs launches “Wonderfully Unordinary,” its first global brand platform in nearly a decade, aiming to highlight self-expression and real-world experiences.

A new Optimove report shows rising consumer trust in AI-driven experiences, with most shoppers valuing speed and relevance when technology is used well.

Fragrance and body-care brand CYKLAR, founded by Claudia Sulewski, launches on Sephora.com Feb. 21, with a nationwide store rollout beginning in March.

Applebee’s brings back its Date Night Pass, offering $600 in dining value for $100, as the chain leans on loyalty programs and social media to drive growth.

Affluent U.S. travelers now drive more than half of leisure spending, reshaping luxury travel demand, destination growth, and hospitality investment in 2026.

ServiceNow expands its partnership with OpenAI to deliver agentic AI, speech-to-speech experiences, and faster enterprise automation at scale.

OnePay partners with Rakuten’s card-linked offer network, bringing new merchant rewards into its app without changing how customers pay.