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Customer Experience (CX)

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CX Is Noisy. Human Connection Cuts Through

Khushbu Raval -
An in-depth conversation with Adrian Swinscoe on CX myths, agentic AI, and why trust, outcomes, and human connection will define customer experience in 2026.
People

Human-in-the-Loop Isn’t a Crutch. It’s the Safety Net.

Khushbu Raval -
Talkdesk’s Kevin McNulty on why AI isn’t a magic fix for CX—and what real transformation will require in 2026 and beyond.
News

CES 2026: The Bernabéu Is Spotless: Real Madrid Signs a New Sweeper

MartechView Editors -
Roborock becomes the official cleaning partner of Real Madrid. From AI-robotic arms to 15 Champions League titles, "The Greatest" meets "The Greatest."
News

CES 2026: Samsung’s New Projector: A Screen That Refuses to Sit Still

MartechView Editors -
Samsung unveils The Freestyle+, an AI-powered portable projector that adjusts to curtains and corners. Experience "point and play" cinema anywhere, anytime.
People

MartechView 2025 Contributors: Shaping the Future of Marketing

Khushbu Raval -
Join us in celebrating the industry’s brightest minds. Our 2025 contributors are here to guide you through the latest trends in marketing and CX, including generative AI and personalization.
News

MoEngage Raises $180M to Scale AI-Driven Engagement

MartechView Editors -
MoEngage extends its Series F to $280M as enterprises shift from legacy marketing clouds to AI-led customer engagement across marketing and product teams.
News

ServiceNow Closes $2.85B Moveworks Deal for Agentic AI

MartechView Editors -
ServiceNow completes its largest acquisition of Moveworks, integrating its AI Assistant and search with its workflow platform to automate 90% of employee requests.
News

Netflix Buys Warner Bros. for $82.7B, Shakes Up Streaming

MartechView Editors -
Netflix will acquire Warner Bros. (including HBO and DC Universe) for $82.7B, following the spin-off of Discovery Global. The deal unites iconic IP, creating a content giant.
Contact Center

Connection Is the New Currency of Customer Experience

Sarita Fernandes -
The contact center has long chased speed and efficiency. In the age of AI and the experience economy, the metric that truly wins loyalty is empathy, context, and human connection.
News

Black Week Becomes the New Holiday Boss

MartechView Editors -
Black Week 2025 shattered records as U.S. ecommerce brands saw 36% more orders, rising AOVs, and a growing dependence on one high-stakes shopping week.
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