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Friday, April 24, 2026
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Customer Experience (CX)

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Nectar360 Adds FareShare to Loyalty Partner Network

MartechView Editors -
Nectar360 partners with FareShare, letting 24M Nectar members earn or donate points to provide meals and support food redistribution across the UK.
News

Amperity Unveils Real-Time Profiles for Live CX

MartechView Editors -
Amperity launches Real-Time Profiles, uniting live and historical data to power instant, one-to-one personalization across every customer touchpoint.
News

Talkdesk Expands AI Partnership with Databricks

MartechView Editors -
Talkdesk partners with Databricks to power its CXA platform, unifying customer data and enabling secure, compliant AI-driven customer experiences at scale.
News

Auxia Unveils AI-Native UX for Smarter Marketing

MartechView Editors -
Auxia launches a unified, AI-native interface combining decisioning, insights, and content generation to simplify workflows and empower marketers with agentic AI.
News

Sprinklr Appoints Karthik Suri as Chief Product Officer

MartechView Editors -
Sprinklr names Karthik Suri as Chief Product and Corporate Strategy Officer to lead product vision and growth amid its unified customer experience transformation.
News

AI Confidence High, But Data Doubt Runs Deeper

MartechView Editors -
A Teradata–NewtonX survey reveals C-suite optimism in AI’s CX potential—but data, governance, and “prove it first” mindsets slow real progress.
News

New Study Redefines Consumer Behavior in 2025

MartechView Editors -
Net Conversion’s new report uncovers five major shifts reshaping marketing—from value-driven loyalty to AI-assisted research and streaming ad influence.
CX

Customers Trust You, Not Your AI. Here’s Why.

Isabelle Zdatny -
Qualtrics 2026 report finds AI, personalization, and privacy gaps erode trust, showing CX improvements alone aren’t enough to retain customers.
News

Sprinklr Reveals Gap Between CX Confidence and Reality

MartechView Editors -
Sprinklr research shows brands overestimate CX trust—consumers report inconsistent experiences, highlighting opportunities for AI-driven improvements.
People

Edition 3: Sharp Minds Decoding Tech’s Next Wave

Khushbu Raval -
Explore MartechView’s expert lineup sharing insights on AI, data, CX, and the future of marketing innovation.
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