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Digital Advertising and Ad Tech

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7-Eleven Rolls Out Culture-Driven Ad Campaign

MartechView Editors -
7-Eleven's new 'Roll-Up & Refuel' campaign spotlights skate and car culture, celebrating loyal fans with deals, merch, and fuel for every lifestyle.
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Dentsu Bets Big on Roblox with New Robmix Label

MartechView Editors -
Dentsu launches Robmix to tap Roblox’s creator economy, teaming with GeekOut and Kodansha to build IP and media ops in the $11.5B in-game ad market.
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GumGum’s Velocity Ad Scores Big for Burger King

MartechView Editors -
GumGum's new scroll-reactive "Velocity" ad format boosted Burger King Germany's attention time by 119%, offering an engaging, non-intrusive experience.
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DoubleVerify Launches Authentic Attention for Social

MartechView Editors -
DoubleVerify introduces DV Authentic Attention for Social, starting with Snap. Get holistic cross-platform attention metrics to optimize ad performance.
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Is AI Reshaping Ad Agencies for Good?

MartechView Editors -
Barclays downgrades top ad holding companies, citing short-term AI disruption. Analysts foresee long-term adaptation and new opportunities.
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Fugo and Canto Streamline In-Store Digital Signage

MartechView Editors -
Fugo partners with Canto to connect DAM to digital signage, eliminating manual uploads. Gymshark is the first to unify brand content workflows.
People

Jeff Kaplan on AI, Ad Fraud, and the Future of Media Buying

Khushbu Raval -
TARA Media CEO Jeff Kaplan shares insights on AI-driven media buying, ad fraud detection, and why trust and data transparency will define the next decade.
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TikTok Boosts Ad Tools with Generative AI Symphony

MartechView Editors -
TikTok enhances its Symphony platform with advanced generative AI tools, empowering brands with faster content creation, realistic digital avatars, and expanded partnerships for dynamic ad campaigns.
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Singapore Businesses Thrive with Digital Maturity and AI Adoption

MartechView Editors -
New HubSpot research shows digitally advanced Singapore businesses outperform peers. Integration, advanced AI, and leadership alignment drive growth despite economic uncertainties.
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Study: Dull Media Wastes Billions in Ad Spend

MartechView Editors -
New Amplified report reveals brands waste up to $245B annually on ineffective advertising due to "dull media" and low attention.
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