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Digital Advertising and Ad Tech

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CourtAvenue Partners with Optimizely

MartechView Editors -
Discover how CourtAvenue and Optimizely are joining forces to deliver digital experiences. Learn the benefits of this partnership for marketers and businesses.
Adtech

Death of Third-Party Data: A New Era for Marketers

David Joosten -
Oracle's exit from third-party advertising signals a major shift. Learn how to thrive in a cookie-less future with first-party data and AI-driven strategies.
News

Connected TV Tops Marketers’ Choices: Study

MartechView Editors -
A survey shows that CTV advertising is the most effective digital channel, with marketers planning to increase spending due to its high sales impact...
News

Innovid Enables Self-Service Creation of Interactive CTV Ad Experiences

MartechView Editors -
Innovid announced its self-service creation of interactive CTV ad experiences for live-streaming events at scale.  Innovid, an independent platform for creating, delivering, measuring, and optimizing...
News

Consumers Find Over-personalized Ads Creepy and Bombarding

MartechView Editors -
But cost-obsessed marketers aren't likely to do anything about it The obvious fact that technology, in its multifarious guises, annoys many of the people it’s...
News

RTB House Unveils AI for Targeted Audience Insights

MartechView Editors -
ContentGPT will better understand open internet user interest and intent to optimize results and deliver more accurate targeting for clients. In a significant development, RTB...
News

UK Websites Face Cookie Clarity Deadline or Fines

MartechView Editors -
Some of the UK's most visited websites could face fines unless they clarify that cookies are optional. Cookies are small files websites store on your...
News

YouTube is Quietly Piloting an Ad Buying Program for YouTube Shorts

MartechView Editors -
 YouTube rolled out new ad offerings for Shorts during its NewFront event in the spring, including the option to run ads between top-viewed Shorts. YouTube...
Adtech

MartechView Lists Top AdTech Tools

Aarti Chawla -
A list of top adtech tools that help brands create effective ad campaigns with a high ROAS. 
News

Modern Luxury Media Launches Streaming Platform M/LUX

MartechView Editors -
The media company behind Hamptons magazine and Ocean Drive creates a one-of-a-kind hub for luxury content Modern Luxury announces the launch of M/LUX, a new...
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